easyJet contest has been up and running for five days at this moment. easyJet asked the creative community to come up with new objects – characteristically painted in orange – that represent cities the airline flies to. The community jumped right up on that interesting and challenging task and submitted about 50 ideas within just five days! The contest will be on for another three weeks, so if the creatives keep their pace there will be…many ideas… do the maths yourself!
Jovoto is especially pleased that the community also comments on and rates ideas actively and with a lot of perspicacity regarding the contest briefing. We realized that ideas not suitable for effective advertising – jokey submissions for example – got banished from the top 20 as quickly as high quality ideas move to the top.
Those are the currently leading top three ideas: