Winners of the UNICEF-Contest and news about the complimentary award
admin on 11:23 AM
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Contest News
After more than two month the UNICEF child rights contest is finally over. One thing’s for sure, this contest put Child Rights on top of our and the community’s agenda!
Anyway, it’s been a long way from idea one to idea 192. And in classy jovoto manner the at times seemingly smooth and determined contest got wild towards the end. In the last couple of days some brand new ideas stormed in the top ranks and challenged the „oldsters“ of the contest. It was craziness all over – ideas changing ranks, loosing points, winning points, ahh, it was good material for a drama play.
We like the excitement and drama of crazy rank changings at the end of a contest a lot! It shows that there are many fabulous ideas around and that everybody has the chance to win. And finally, when re-calling that UNICEF called for „unusual, contemporary ideas that work without resorting to clichés but have the power to create awareness“, I think everybody has to agree that the ten top-ranked ideas match this criteria perfectly.
After all this counts up to an exciting, entertaining and diverse contest with loads of highly professional ideas.
On Monday, November 9th a jury made up of ambassadors of some of the best creative agencies in Switzerland, UNICEF and a Professor of Media and Communication Management will decide on which idea will win the complimentary award. It consists of a certificate and a donation of 1500€, which goes to one of UNICEF’s child projects in the name of the winner. The complimentary award guarantees great visibility in the media. And with some luck, this campaign will be put into practice in 2010. In this case, UNICEF would buy the rights to the idea for 1500€ and perhaps realize the campaign with the author’s cooperation
Well, we’re curious about the jury’s decision, but first of all we want to present the decision of our most favourite jury. Here are the well-deserved winners of the community rating:
Rank 1 goes to whatipu with „Unrecht bekämpfen“
What a great idea! It hit the bull’s eye right from the start, the community loved it and it was everybody’s darling the whole contest through. Congratulations whatipu!
The idea is, as you can see, based on a on first glance seemingly peaceful atmosphere, where only on second glance the viewer realizes the dark side of child abuse broached in the campaign. By using a visual bridge whatipu spares the viewer from often too obvious pictures of violated kids and rather triggers a thought chain. On top of it’s great basic topic the sensitive campaign is technically perfectly realized. It deserved winning!
Rank 2 goes to hiro42 with “Fremdworte/foreign words”
An intelligent, catchy and grounded poster campaign that would without doubts work very well. hiro42 succeeded in creating a campaign that works without any images, just by the power of words. This is excellent work! By putting child rights in the visual and semantical form of a dictionary entry, the visualization plays with a well-known text pattern. Together with the claim “Kinderrechte dürfen kein Fremdwort sein” , successful awareness raising is almost guaranteed.
Rank 3 goes to diogonovaes with “pLay”
This great video was one of those submissions that roughed up the field from out of nowhere. No wonder since the video is not only extremely entertaining and well produced, but also tackles the problem of child right’s abuse, in this case child labour, with a twist. The well-known tetris style catches one’s attention immediately, being remembered of own childhood times. The tetris game however turns into a nightmare and leaves the viewer with a bitter taste. The message “Some children play while others pay” at the end of the video makes the injustice of different living conditions for children once more obvious. The video is only one example of a possible series of videos, each one taking up on a specific child right, respectively it’s violation.
Rank 4 goes to ThiK with “Keine Märchen – No fairytales”
ThiK enriched the contest with his talented illustrations. His idea “Keine Märchen” takes up on famous fairytales. In his version no harm is done thanks to UNICEF, the frightful climaxes of those fairytales are changed by help of the work of UNICEF – the claim goes “We were there”. Pretty good, those UNICEF guys, hu?
Rank 5 goes to JeskoStoetzer with “UNICEF Kids TV”
Another late submission that roughed up the field from behind. With his integrative and thought-out concept for a UNICEF Kids TV magazine, jeskostoetzer delivered a very interactive approach that would bring together many actors of the childs right business. Thanks to this integrative aspect the result would most probably be a very appealling magazine that attracted children, parents, teachers and all the other stakeholders.
Rank 6 goes to donner-mayer with “Kinderrechte sind nicht teilbar”
Donner_mayer’s poster campaign works on an emotional level and makes child rights a personal matter. By putting different child lifes, different personal realities into comparison, the campaign adresses the issue from a very private angel. We see the injustice some children have to suffer from even stronger when compared with luckier kids. donner-mayer succeeded in realizing a touching campaign, without resorting to cheesiness or clichés.
Rank 7 goes to moshi86 with “Spiezeugkiste ?!?”
moshi86 created a “Spielzeugkiste” (something like a box of toys) that turns aroung everything one associates with playing and toys. His variations of “Spielzeugkisten” displays in shocking directness what kids whose rights are violated have as their toys, as their perverted reality. A childhood like a childhood is supposed to be, where playing is one of the most crucial experiences, is not the childhood kids without rights experience.
Rank 8 goes to atungrafico with “La vie en rose”
“La vie en rose” approaches child rights from a very playful and interactive angel. The accessories of the “kid’s information kit” are definitely something kids love: affectionately designed playing cards and a pair of rosed-coloured glasses. atungrafico’s trick of making violations of child rights disappear by putting on the rosed-coloured glasses is just brilliant. The charming idea is bound to be a hit!
Rank 9 goes to wreckomat with “Grafi & Bob erklären die Kinderrechte
How can you explain child rights to children in the best way? I guess Grafi & Bob, the two very likable fellows wreckomat created, are a dream team for the task. The lovely illustartions together with the right tonality to attract kids make this idea a well deserved 9th rank.
Rank 10 goes to HD_One with “Respektiere meine Rechte”
HD_One created own icons for each child right and thus easily remarkable identification characters. The set of icons explains child rights and aims at a learning effect for the kids. The integrated campaign shall be carried out together with schools and kinder gardens. Additionally all sorts of complementary events and actions are possible, e.g. a roadshow to make the campaign and the icons publicly known. No question, an elaborated campaign with a potentially big audience.
Congratulations to all winners and also to all the other community members. It was a fun contest with a lot of helpful comments from everybody. We’ll keep you updated on what the UNICEF jury will decide on.