Creativity can solve anything

You see an average of 5,000 ads every day. Lets be honest – Most of them suck – . A handful are good. Only a few look and feel like – and indeed really are – art. The most innovative advertising campaigns of our time and the creative rebels behind them are the fascinating subjects of acclaimed filmmaker Doug Pray’s Art & Copy.

Exploding forth from advertising’s “creative revolution” of the 1960s, these artists and writers all brought a surprisingly rebellious spirit to their work in a business more often associated with mediocrity or manipulation: George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney and others featured in ART & COPY were responsible for “Just Do It,” “I Love NY,” “Where’s the Beef?,” “Got Milk,” “Think Different,” and brilliant campaigns for everything from cars to presidents. They managed to grab the attention of millions and truly move them. Visually interwoven with their stories, TV satellites are launched, billboards are erected, and the social and cultural impact of their ads are brought to light in this dynamic exploration of art, commerce, and human emotion.

Definitely go and see this movie if you have the chance. It’s absolutely fascinating to see the story behind these major campaigns. You can find the website here