The power of Packaging design

Packaging has power – enormous power – over the fact if we consider to buy a product. In a way that fashion expresses who we are, packaging does that for the products we buy. As any brand manager will tell you we identify with a product because we believe that it does for us what we wish it to do. We buy the “brand promise” and the package carries a lot of that promise.

For example. For some reason you are standing in the supermarket and you can’t find you’re usual shampoo brand. How do you select an alternative? You generally pick a package that appeals to you, or draws your attention. Often you do that out of necessity – you don’t have the chance to taste or try most products. The package must do the selling right there on the spot.

Emotions

What we do know – and what marketers know – is that it is all about emotions. How does the brand make us feel, is what matters. Our first impressions, whether about products or people, are strong and quick. In many cases, packaging is the main influencer. The billions spent on packaging and branding annually are not spent on spec. Marketers know it works, although even they don’t always know how or why.

Here we present some packages that we found inspiring !
But what do you think about it ?

by Mads Jakob Poulsen

By Hillary Fisher

By Mousegraphics

Designed by Buddy.

By Moxie Sozo

For a some more inspiration check the dieline website here