Puraleza – ignite your pure beauty

Here we go with a special treat for our Central and South American community members: Greenleaf Products, a US-based company, is focusing on the development of high quality personal care products for the Latin America marketplace and is turning towards jovoto to get a new, unique design for the yet to be launched brand called Puraleza – including logo, image, tag line, product positioning and color scheme for product packaging and website.

Now, if that doesn’t sound like an opportunity to get your creative juices flowing…

by dailyinvention

Pura-qué?

The Spanish speakers amongst you will already have guessed it: the brand name is a neologism made of “pura” and “belleza”, meaning pure beauty (while also allowing the association “naturaleza” – pure nature). It expresses the brand core values elegance, freshness, oneness with nature, and reflects their commitment to the use of pure, natural, healthy, “green” and eco-certifiable ingredients. Product categories will include body, face and hair car, as well as cosmetics.

The company’s goal is to make Puraleza a household name for South and Central America – and this is why we are turning especially towards our Latin American community members to take part and support the community: You know best about the needs and preferences of your culture’s people, their desires and passion for things, what they find appealing and what on the other hand shoos them away. Contribute your insights, ignite us with your ideas and let the others know if they’re on the right track!

What else?

The contest starts on Wednesday, July 14th. It’s private, anyway remember you can always apply  for an invitation to that exclusive circle. The community prize is $2,500, and beyond that there is a $750 licensing fee for each sold idea.

So let’s get started – looking forward to 6 weeks of dazzling and amazing ideation inspired by samba, salsa, tango, dulce de leche, caipirinha, vino, pisco sour, parilla con chimichurri and soo much more… woohhh better stop now before I get the travel bug…