Tumblr time! The weekend is nigh and this reminds me it is my turn on the tumblr today. What’s the jovoto tumblr? It’s the space where Jeroen, Nathalie, Cassandra and I share our daily findings on the web. Design, Fashion, Advertising, Websites, you name it. Once a week, we pick out the pearls and serve them to you on a silver platter. Enjoy!
A story compressed into one image = powerfull effect
Two wonderful posters I have chosen as an example of how storytelling works even in one single image.
Unusual forms of advertising
Nobody wants to see packshots of products and generic, smiling people holding them into the camera. Whether you’re campaigning for a commercial product or a social cause, your ambition should be to surprise and delight your viewers, not bore them. This ad is for a Japanese telecomunication company, but the bold step they have taken is truly inspiring. Ideas for WWF, anyone?
Unusual forms of advertising, PT2
Apparently, in Japan, they paint Gas Tanks! Sometimes for promotional reasons, sometimes just for fun. Not sure how this fits in with any of the contests we’re running at the moment, but I thougt this was cool!
Have a nice weekend,