but i do agree that “less is more”.Update the classic: the swiss army knife!
Britta on 06:05 PM
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Contest News
Everyone knows them, the red, handy tools with everything! The one and only Swiss Army Knive by Victorinox. The swiss company just turned to us with a great task for you guys! They’re asking you to come up with a new & fashionable designs for their Classic series (58mm). The contest will start as soon as possible!
What is the task exactly?
In the past two years there has been limited editions of new designs for the little, red pocket knife. Through their new design they could expand their target group as well as generating spontaneous purchases.
Now they need your help to come up with new design ideas for the the synthetic casing of the small Victorinox Swiss Army Knife. The task is only to redesign the synthetic casing, not the knife itself!
Have you heard about Victorinox?
Victorinox’s story dates back to the 19th century. Fast foward to 1921 when they invented rust-free steel! From there they became immensely popular with the world’s most famous cult Swiss items: the Swiss Army Knife with the classic red design and unmistakable white Swiss cross.
But enough talking, let’s get prepard for the contest start, stay tuned!
teigan
i used to carry one of these when traveling. but now that airports are so paranoid about sharp objects, it is just more useless drawer clutter at home. i haven’t opened it in years.
scottpilgrim
Oh this is cool i will join this contest
Jaschar
Really looking forward to seeing what you design freaks come up with in this project!
bunterberg
This is a dream task considering my childhood experience with the product and brand. LOVE!
Janne
Oh no, not another product design contest!
/
Jess
It’s a design contest, only the outer casing is being revamped!
GusMonK
one of these knives saved my life once!! like on the movies!! hehe big fan of the brand here!! cool contest to join!!
Janne
What happened to the blog site? I have to switch to English when I want to read it?? How inconvenient is that?
Anna
oh this is gonna be fun
So it’s just the outer shell…interesting. Does the knife come in a box as well?
ReneCreate
when will it start
hundmitalles
Hallo Britta. You should consider on this one, to raise the max at submission ideas…
I mean, it’s not like if it’s a huge RRPP or digital campaign. besides, I’m pretty sure they’re gonna appreciate the higher number of submissions… what do you think?
jesko
Cool! – What about a german “Tatort” edition? – Or a MacGyver edition? = )
bnick
nice idea, jesko! I think this contest will be really cool.
Mathias
Hi do i just have to register and i can submit my layout?
ReneCreate
arr it already started damn why wasn’t it in the contest list as announced
i always like to have a look there so everyone knows when a contest starts
jvanboxtel
@mathias
Yes, you have to signup first. You can do that here http://www.jovoto.com/signup
Looking forward to your design!
@ReneCreate
We always try to do this. In this case things went indeed fast. Yesterday we announced, today it launched.
Dora
http://www.jovoto.com/contests/swiss-army-knife-fashion-edition/briefing !!!
here we go
Anna
hidden ranks would be great for this contest, many just come in and love the top 3 without even reading the brief.