Before the big ITB extravaganza goforit was able to stop by the office and have a chat! It was a lovely meeting and here is an interview from her..
Tell us a bit about yourself, where are you from, what are you doing?
My name is Sophie, I´m 35, and I´m a freelance Designer from Bavaria, living and working near Nuernberg for Clients in different countries. Born in Transylvania with german and hungarian Origins. I live in Germany since my 5th year of birth, moved to Bavaria with 18.
I studied Communication Design in Nuernberg and started my own business 2005 with my Partner.
When I was 12 years old, my father brought me to visit the Atelier of his best friend, who is a great Illustrator and Artist – that was a really inspiring moment I´ll never forget: a place full of Creativity, a million Colours all over the floor and Paintings everywhere, a messy creative fascinating Atmosphere! Since then I felt encouraged to develop my talents and it was clear to me that I wanted to do something creative like that. Still I don´t have my own “messy” Atelier but the day will come
Is there any special story behind your username?
“goforit” was the first phrase coming in my mind when I registered at jovoto. Guess it was kind of a spontaneous and positive intuition to chose those words as my username and in that moment it was a statement as well.
When designing where do you get your inspiration from?
That´s not an easy question to answer….
I think Inspiration is something really difficult to describe because it just hits you suddenly and seems to come from nowhere.
I find Inspiration in everyday life – a scentence I read in a book, a songs lyric or music that triggers a special mood in you, a Story somebody told you, Impressions from a flea market, good humour, the ugly (what I rather call special and interesting! ), the gang of sparrows I can see taking their everyday bird-bath when I look out of the window next to my workplace, nature in general.
I´m a fanatic Collector of all these little Episodes and Impressions and I draw from that pool when I need an idea. A part of Inspiration might be Intuition aswell – you just feel something or create pictures in your mind you just need to “translate” and put in practice.
How would you describe the creative scene in your hometown?
Well… here where I live and work there are only few Agencies which I would rather call adapted to a more unsophisticated customers reference. But there are many Freelance Designers and fine little Design Offices around my Region with a great creative flow. Especially in Nuernberg where I studied you can find a lot of Design Creativity, for example our University and Academy brought up some outstanding young talents in the fields of Animation, Media Design and Illustration Arts – some of them even made it to work for great international Film Projects for example. So yes, there is definitely a magnificent creative Design Scene, cool Artists and Photographers around here in Bavaria which is remarkable!
How did you find out about jovoto?
I´ve been looking for a Platform like this for quite a long time: where I could join interesting creative Projects from good Clients with an acceptable payment policy. Money is not my motor when I´m fascinated by doing something, but a Project must be worth investing working-time or even attractive enough that you invest a little more work than you maybe should. But I never found something like this until I read an Article about Collaboration in the Designers Magazine “page” where jovoto was mentioned.
And what are your favorite types of jobs?
When I started to study, I first was more focused on doing Illustrations because drawing and especially Portraits has always been my passion. But soon I switched to a more diversified study with Graphic Design, Mulimedia etc. ; a classical Advertiser
My favorite type of jobs are those with a great liberty of action from Clients who trust me do the right thing and are open minded. I love print Projects and live a conceptional approach in my Design work when possible. And: I also love the brainstorm phase at the beginning of each new Project, when everything is possible!
Contrariwise I love about my autonomy in job is that I can allow myself the luxury to dismiss some Projects in case if I don´t feel comfortable with the product; just the same like at jovoto, where I can choose at which Contest I want to take part in. For example I don´t advertise meat products or fur clothing because this would be inconsistent with my attitudes.
Anything you want to share with the jovoto community?
1. have fun
2. act fair
3. have fun
Thanks so much for your very thoughtful interview goforit. And it was really a pleasure to meet you, thanks for your time!