Identity Inspiration for the Voluma contest
nfreischlad on 04:20 PM
0
Contest News
With the Voluma contest on the way, a task about updating brand identity, I’ve been browsing around for some stuff that might be inspiring.
There’s a site called Identityworks which reviews successful brand identity launches or relaunches. Their latest case study covers APOLLO, a tire manufacturer. APOLLO received a complete makeover, the new design doesn’t have much in common with the old design. (Something we should refrain from in this task 
Apollo’s old logo
The new logo
I especially like the abstract round shapes which aren’t really a logo but a nice example of recognizable but unobtrusive branding.
read the full case study of the APOLLO makeover here and there are lots more interesting examples on this site, too.
Get another quick injeciton of inspiration for business cards here, I especially liked this one by designer Mar Hernandez because it kind of reminds me of the idea of connecting and building with different materials.
Business card design for Juan Luis Toboso Galindo by Mar Hernandez