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Starbucks Starbucks: Product Design Prize money: 10.000 $
What began in private rooms has developed to something really big in a very short period of time: the betacup. In this connection, the key question was how to confront the enormous pollution caused by billions of discarded disposable cups.
With Starbucks – the world‘s largest coffee-to-go provider – at its side, the betacup, in cooperation with jovoto, sought answers to this question.
It turned out to be a huge success: With 430 ideas and 5006 comments, this contest was one of the most successful creative competitions within the jovoto community and furthermore, it received attention from numerous media partners. (Relevant articles can be found under the section „What others say“).
Coke_Logo_kleiner_thumb Coca-Cola: Packaging Design
Prize money: 5.000 €
Coca-Cola is one of the most powerful brands in the world with indisputable cult status. Since 2006, Coke Zero is on the market with its message „Real Taste Zero Sugar“. Its masculine, energetic and rebellious brand personality has already proved a success. The campaign called „ Life as it should be“ is well known and popular. Nevertheless, Coca-Cola has set itself new goals. The creatives on the jovoto platform are currently carrying out these goals by designing a new packaging design for Coke Zero.
Logo_170x40_thumb CASIO: Online Campaign
Prize money: 5.000 €
CASIO was the first company to present a compact highspeed camera for consumers in 2007: it was the fastest digital camera in the world at that time. Three years later and after numerous further developments, CASIO launched the flagship of its Exilim highspeed camera series in 2010.
The classical market introduction was supported by a matching online campaign whose creation was in the hands of the jovoto community. The focus of the campaign was particularly on the possibilities of the highspeed fotography as well as the ensuing added value for the user. In the end, there was mainly one goal: the click online.
soliver_thumb s.Oliver: Communication Strategy
Prize money: 5,000 €
After 40 years of fashion from s.Oliver – What‘s next? In order to solve this question, the German fashion label got into contact with jovoto in 2009. What kind of central topic could run like a scarlet thread through the storytelling of s.Oliver as of 2010? From a collection of T-shirts, through advertising campaigns to instore graphics: The variety of the developed ideas was enormous. Therefore, it was not easy to choose the best concepts. However, in the end, two clear tendencies emerged: Mass customization as well as corporate social responsibility.
airberlin170x40_thumb Air Berlin: Image Campaign
Prize money: 5,000 €
Looking for a new unmistakable image campaign, Air Berlin – the second largest German airline – approached jovoto. The task quickly aroused enthusiasm in the community which was not only expressed by the agile participation and the large amount of compositions. Furthermore, the community impressed others with the high quality of their works as well as with exciting and valuable insights into the company Air Berlin. At the end, some almost print- and sendable results came into existance which could be inserted effectively concerning promotion. In the end, Air Berlin bought five ideas altogether.
Veltins Goes Viral Veltins: Social Media Campaign
Prize money: 5,000 €
Since August 2009, Veltins is presented on the market with a new design bottle. The brewery VELTINS aims at targeting young, design-related, urban people with this bottle. In addition to large campaigns, the internet – and in this case, the area of social media in particular – of course plays a very important role. The main focus of the contest was on the Facebook fan site of Veltins. Viral applications for Facebook were in demand which would lead to an exponential popularity enhancement of www.facebook.com/veltins. Veltins was surprised by the exceedingly creative ideas and wants to buy and implement one of them.
Veltins: Packaging Design
Prize money: 5,000 €
After the community successfully showed Veltins with what kind of viral ideas they would get attention for the Veltins‘ Facebook Website, Veltins, in co-operation with the community. wanted to find a solution for another task concerning the campaign about the art of brewing. The Veltins design bottle is sold in an innovative 4-pack but the packaging design needed to be optimized since it was hardly noticeable on the shelves in the supermarket. The community reacted with enthusiasm on this task to help illuminating the packaging of this innovative design bottle. About 90 ideas strong in their design with over 386 versions was the result of this contest. In over 1000 comments Veltins gained exciting insights about the product and its own brand.
contest-teaser-PayPal_thumb PayPal: B2B Campaign
Prize money: 5,000 €
The task of this contest was to put the PayPal tagline from 2009 or a re-designed tagline in a concise limelight and to support its statement through a matching key visual. The 65 entries with 245 versions in total attend to this task in different ways. The effective and for the most part constructive critique culture of the creative community led to interesting insights concerning the way Pay Pal is comprehended and the advantages of the services that needed to be communicated. Due to the constructive comments from the community, many entries were optimized and developed further according to the demands of the briefing.
unicef_thumb Unicef: Campaign concepts for children‘s rights
Prize money: 3,500 € & a Unicef special prize for 1,500 €
Bring children‘s rights into people‘s heads! UNICEF Switzerland entrusted the community with the important task of creating a campaign on children‘s rights. This contest was set up as a social media campaign. Consequently, the content of the jovoto contest spread to other websites such as Facebook, Twitter and Delicious. Even the process of developing an idea was already part of the campaign and therefore raised a lot of attention, particularly concerning the approach to put children‘s rights on the agenda again.
New Telegram New Telegram: Logo & Brand Name
Prize money: 2,500 €
Specialized in courier service and express delivery, this company occupies the position as the quality leader with its huge, independent network consisting of regional courier services. Furthermore, this company aims at offering value-added services, such as a telegram distribution. With this high level service it wants to attract attention to themselves. To create a name and logo  for this new product or the service was the required task for the community. Branding tasks like these are very popular within the community: 93 ideas and 509 idea versions were created in this contest. However, especially the ideas on the top places impressed with high quality and a smart and consistent implementation. The client bought one idea.
eltern-ag Eltern AG: Redesigning a Website
Prize money: 2,500 €
Highlights: The redesign of the logo was not implied in the task of the contest nevertheless the Empowerment-AG and Eltern-AG received interesting insights into the perception of the logo because of the honest and productive feedback from the creatives. Furthermore, during the contest the Eltern-AG got the information that for the time being they were not allowed to use the names of their comic characters which symbolize their example of a family because of a copyright conflict. Since these characters should be integrated in the new design further on, the contest also provided inspiration regarding the new search for the characters‘ names.
friendticker Friendticker: Concepts for mobile websites/applications
Prize money: 2,500 €
The task of this contest was to optimize the mobile application ‘friendticker‘. Numerous ideas with detailed application descriptions and screen designs were submitted. The maker of friendticker try to figure out which one of the suggestions shall be incorporated into the next implementation.
Hamburg-Mannheimer: Kampagnenkonzepte für Social-Media-Marketing Preisgeld: 2,500 €
Die Absichten der Hamburg-Mannheimer, ein Beratungskonzept zu ihren Produkten in Social Communities zu etablieren, wurde von der Community kontrovers diskutiert. Die hierdurch gewonnenen Einsichten in die Meinungen Internet-affiner 18- bis 40jähriger waren für die HM besonders wertvoll. Insgesamt waren die eingereichten Ideen extrem vielschichtig und basierten auf hoher konzeptioneller Leistung der Ideengeber. Über die im Briefing formulierte Aufgabenstellung hinaus wurden auch Kampagnenansätze und Visualisierungen vorgeschlagen.
SPD mit Face2Net: Signet für Frank-Walter Steinmeier Preisgeld: 5,000 €
Im Laufe des sechs Wochen laufenden Wettbewerbs wurden über 350 Beiträge in mehr als 1.100 Versionen auf der jovoto-Plattform online gestellt. Die zu diesem Zeitpunkt etwa 2.500 Mitglieder zählende jovoto-Community kommentierte die Beiträge über 2.400 mal, gab über 10.000 Bewertungen ab. Ein im Laufe des Wettbewerbs entstandenes Wahlvideo war bis vor Kurzem mit 7.159 Aufrufen (Stand 19.05.09) auf youtube.com das erfolgreichste Online-SPD-Wahlvideo aller Zeiten.
greenpeace Greenpeace: Kampagnenkonzepte Preisgeld: 2,500 €
Greenpeace hat ein Reformkonzept entwickelt, nach welchem besonders klimaschädliche Firmenwagen weniger Subvention erhalten sollen als schadstoffärmere Alternativen. Aufgabe war es, smarte Kampagnenideen zu entwickeln, die das von Greenpeace entwickelte Reformkonzept kommunizieren. Die fast 100 eingereichten Ideen transportieren auf sehr eindrucksvolle Art und Weise, wie das Besteuerungskonzept kommunikativ beweorben werden kann. Neben vielen werblichen Ideen fielen besonders Guerilla-Marketing Ansätze auf, in denen sehr durchdachte und aufmerksamkeitsfördernde Aktionen vorgeschlagen wurden.
kulturprojekte-berlin Kulturprojekte Berlin: Branding Logo & Claim Preisgeld: 2,500 €
Creative City Berlin ist das zentrale Internetportal für Kulturschaffende und die kreativen Branchen Berlins. Für diese Präsentationsplattform und Anlaufstelle sollte die Community ein Logo und/oder einen Claim finden. Aus den fast 500 eingereichten Ideen wurden von einer Jury die Siegerideen gewählt. Nach geheimen und öffentlichen Wahlrunden wurde eines der Logos ausgewählt. Gemeinsam mit der Gewinnerin wurde das Logo dann direkt in die Plattform eingearbeitet. Die hohe Beteiligung im Contest hat gezeigt, dass das kreative Potenzial der Community bei einer relativ freien Aufgabenstellung auch eine Vielzahl überraschender Ergebnisse liefert.
DB Deutsche Bahn AG: Kommunikationsstrategie zum Thema Nachhaltigkeit Preisgeld: 5,000 €
Die eingereichten Ideen wurden mit über 1100 Kommentaren diskutiert. Diese Tatsache liefert Rückschlüsse auf eine breite Akzeptanz der Deutschen Bahn AG in der Zielgruppe. Es konnte weiterhin festgestellt werden, dass die Deutsche Bahn, hier vor allem der Bahnverkehr, als prinzipiell umweltfreundlich betrachtet wird: Eine Gefahr des Greenwashing des Unternehmens in der Kommunikation besteht daher nicht.
easyjet easyJet/Publicis Berlin: Kampagnenmotive für eine existierende Kampagne Preisgeld: 5,000 $
publicis-logo Mit dem Start des Kreativwettbewerbs wurde für die besten, innerhalb der Community gewählten Ideen Preisgelder im Gesamtwert von 5.000 $ ausgelobt. In weniger als drei Wochen wurden weit über 200 Objektideen für die easyJet-Kampagne eingereicht, die mehr als 1.700 mal von den Mitgliedern der jovoto-Community kommentiert und über 2.800 mal bewertet wurden.

Contact:

 Marc Lampe (Berlin)
Tel: +49.30.80.20.878.02
E-Mail: mlampe@jovoto.com
—

Aaron Wall (New York)
Tel: +1.212.675.5536
E-Mail: awall@jovoto.com