Peter Gerber is responsible for exploring and contextualizing the opportunities co-creation offers. He has a varied and comprehensive creative background. After studying visual communication at AAA School Of Advertising in Cape Town he went on to direct commercials for the world’s leading brands and agencies. Driven to find new opportunities in cross-platform narrative and how it is changing the advertising landscape brought him to jovoto where he continues to look for new ways to engage consumers and brands in an environment that benefits both.