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Communication Strategy: Help spread the word about health care reform that everyone can agree on. Really.

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shortcut campaign

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trihariyanto

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. ZocDoc Keyboard Shortcut Campaign

Finds Doctors within Shortcut.

Using a common shortcut keyboard language in both PC and MAC operating system such Ctrl+P, Ctrl+D or Ctrl V, "ZocDoc shortcut campaign" has objectivity to interpreting such a short visual language in the keyword of faster, instant and practical within the digital lifestyle medium. With the graphic style of shortcut keyboard button visual style, the campaign is trying to reach ZocDoc's target audience which defined as 18-50 years with common digital lifestyle and attributes living in cities with smart way of visualization and generates the experience of being self-receptionist to search and book their doctor's appointment.