We drink alot of coffee at The Limelight Studio,and that got us to thinking about your redesigned cup project. It became evident that it’s not really about a better design for a container, but instead a better design for motivation. Specifically, motivation to reuse, instead of recycle.
It takes less energy to clean, than it does to convert paper into pulp, then back into paper..
...just to get the same cup, again.
In turn, we humbly present for your analysis, -the Starbucks Coffee bar code logo.
The proud owner of this branded container simply brings it to their local barista, who scans it for their coffee related preferences, reward points, or perhaps even.. Starbucks debit account info.
The owner then simply punches in their handy 4 digit pin, and is off on their caffeine enriched day... only to return again the next morning to enjoy the more efficient process and lack of wasted resources.
Thanks! -thelimelightstudio.com
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$20,000 Overall Community Prize
to be defined Sold Idea
to be defined Sold Idea
Product Design: Help reduce waste from coffee-to-go paper cups and come up with sustainable solutions!
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Submission Period (61 Days)
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We drink alot of coffee at The Limelight Studio,and that got us to thinking about your redesigned cup project. It became evident that it’s not really about a better design ...
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Last update: 01-Apr-2010 17:55
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