Idea is a fold flat cup/mug which can easily be folded and stored in a bag when not in use. Design has an insulated handle making it great for hot liquids.
Product has been market tested in outdoors market.
Product is made from partly recycled material - waste from manufacture is fed back into the production cycle. Product is unbreakable and built to last.
Easy to clean
Durable
Lightweight
Easy to transport
Heatproof
Product has already been manufactured in quantity, previously having sold millions world wide. Presently there are products already in storage with which market can be tested. Pre packaged in reusable packs (for clean storage).
Cup is also part of a line of products, which could be used for consumption of other takeaway food products.
Products can be easily branded.
A range of sizes is available, from espresso to "vente".
Example of assembly made from a youtube fan can be seen here http://www.youtube.com/watch?v=FRRCfU2sjFE&feature=related

€20,000 Overall Community Prize
to be defined Sold Idea
Product Design: Help reduce waste from coffee-to-go paper cups and come up with sustainable solutions!
Closed
Announced
Submission Period (61 Days)
Orikaso Cup
Aktueller Rang: 136Description
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Useful?
jaycousins idea owner
re. market feedback, product sold very well for several years - over a million units, with limited returns (unwanted gift rather than product failure), main challenges relate to instructions.
@zacharycraig @bradhankins, regarding sturdy the design ensures that it is sufficiently sturdy to hold hot liquids, however I do take on board the fitting in the cup holder comment. There is also a beaker design which doesn't incorporate the handle.
I hear you on the legal front, we actually had to put "do not unfold during use" to ensure against stupidity.
@bunterberg will see if I can download video from youtube then post.
Useful?
dcanon
Assembly should be a max of 3 steps, beyond that I think people will not want to bother. Also, once you have finished the coffee, you cannot unflatten without cleaning it first.
I think this is a great idea with specific usage only - not on the go coffee drinkers. This is perfect if you have minimal kitchen space where you can store it easily.
Useful?
cbabyak
The on-the-go consumer deliberately does not want to care for a coffee vessel once they leave their home. Purchasing a new clean cup is part of the chosen daily ritual.
The crux of the problem is what do you do with an empty dirty cup in a professional setting where you can't readily rinse it out. The cup might as well be non collapsible. A lid is essential for this cup to be used for coffee by the average consumer.
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patrickandrews
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MasterStroke
@ dcanon
'This is perfect if you have minimal kitchen space where you can store it easily.'
HAHA im all for saving space but i mean WTF if you cant fit mugs in your kitchen maybe its time to move house LOL...
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Robhoski
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omaroyoun
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jaycousins idea owner
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Janne
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cuptokeep
/Katarina Cuptokeep