There are many things to be done on this front. The following ideas are not about recycling the cups but focused on changing the habits of STAFF and CUSTOMERS.
Let's start with ONGOING TRAINING of the staff. In my local Starbucks, the staff automatically reaches for a paper cup without asking my preference. When I asked the staff why, she said most customers prefer paper because they think the ceramic mugs are not hygienic.
Ongoing training on HYGIENE and COMMUNICATING this to the customer would help. The first question asked should be for here or to go. If it's for here, the ceramic mug can be sanitised in front of the customer by blasting it with the hot water.
TRAINING can also cover the life cycle of a paper cup compared to ceramic mug, with a focus on environmental savings, cost savings and feel good factors. REWARD staff with a point system for each in-house drink sold using a ceramic mug. The calculation of this can be done on the cash register (add two new functions to the system 'ceramic' or 'throw away').
€20,000 Overall Community Prize
to be defined Sold Idea
Product Design: Help reduce waste from coffee-to-go paper cups and come up with sustainable solutions!
Closed
Announced
Submission Period (61 Days)
-
What is jovoto?
A global platform to enable creative excellence through mass collaboration.
Get challenged by contests for big brands, international companies and NGOs.
Work in an inspiring environment with thousands of other talented creatives.
Get into a sustainable deal: fair copyright handling, high prize money and the community decides who wins the prizes.
ONGOING TRAINING OF STAFF
Aktueller Rang: 137
©
All rights reserved to: leah
 |
1/1 |
Useful?
AChochinov jury (contest)
Useful?
Burlix
Useful?
nickgogerty
There is something of an ick factor about lipping a high use rim.
Useful?
jblevinson
Useful?
leah idea owner
An update on my local Starbucks - I've starting drinking double shots latte. I was shokced to see that the machine always produces 2 shots, one of which is THROWN AWAY!!!!!! So now I have double shots latte. But it gets me jittery so if I remember I'll pour half the latte into my thermal cup. How about a redesign on the machine to draw 1 shot of coffee?
So the update: the barister is making the latte as usual. I ask her to go easy on the milk (if the cup is poured to the rim, it can spill easily) and she says to me 'BUT YOU DON'T LIKE TO WASTE. IF I DON'T FILL TO RIM, I WASTE THE MILK' The message is getting through to her. We looked into her milk mug and saw in fact she had put too much in. She said: i'm measure it next time. One happy customer that day.
I haven't entered this contest to win. I was looking for a vehicle to get these ideas heard. The suggestion book in the Starbucks just isn't going to do it. Action most come from the TOP. I can only hope these these ideas get into the heads of those who can and will take action. Happy to help along the way.
Useful?
BenGatti
Useful?
omaroyoun
Useful?
Janne