How it Works - In-house Solution
- Customer purchases a recyclable reusable "Starbucks" container; containers will have a “unique” semi-permanent or permanently affixed barcode.
- Using unique barcode number attached to container customer activates SBR account via Internet.
- Each qualifying purchase results in:
- Barcode (number) scan at checkout
- Ten SBR's "automatically" credited to customer's account.
- A Sweepstakes entry.
- Customer activates a SBR account at recyclebank.com.
- Each qualifying purchase where a recyclable reusable is used results in: SBR code issued to customer at checkout (on receipt, sticker, etc.).
- Via Internet customer subsequently accesses SBR account "manually" enters SBR code provided at checkout, the result:
- Ten SBR's credited to customer's account.
- A Sweepstakes entry.
- Reduce use of paper cups, lids and insulation sleeves.
- Cost effective.
- Carbon Neutral: Decreased demand/production decreases demand on recycling/manufacturing infrastructure.
- Easily implemented - uses existing infrastructure.
- Ability to increase value of rewards to encourage uptake.
- Value Added:
- SBR credits will be "automatically" applied to customer's SBR account upon making qualifying purchase with a Starbucks container, this is not the case when using a generic container....
- *Crediting 10 SBR's in contrast to 10 cents....
- Barcode affixed to Starbucks containers can be leveraged to facilitate payment for Starbucks products, like a gift card.
As provided, each week a winning code would be randomly selected, the winner will be given the option:
- To take the weekly sweepstakes prize
- Forfeit weekly prize to be finalist in annual sweepstakes where on Earth Day 56 individuals will have a chance to win the grand prize or 1 of 2 lesser prizes.
Software and associated applications
The Numbers
In 2009 Starbucks served approximately 26.3 million or 1.5% beverages made in store in reusable containers. Starbucks deducts 10 cents from beverage cost for use of reusable container. As a result, in 2009 Starbucks let $2.6 million in dimes walk out the door…. It’s estimated that Starbucks could have cut the $2.6 million lost to nearly half with a rewards program.
Moreover, Starbucks estimates that by 2015 it will serve 23.5% or 618 million more made in store beverages in reusable containers. Resulting in $61.8 million (off the top) in dimes walking out the door…. It’s estimated that Starbucks could cut the projected $61.8 million loss conceivably by as much as half with rewards.
http://www.starbucks.com/responsibility/learn-more/goals-and-progress/recycling
Useful?
sweetmelissa9978
You contacted me a few weeks back... I apologize for not responding... I have been traveling a lot. I see you are doing well in the ratings... Good luck my friend!
Melissa
http://www.jovoto.com/contests/drink-sustainably/ideas/4793
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Qvistar idea owner
Useful?
KDragonBlend
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Qvistar idea owner
Yet - most compelling about my approach are the following supporting ideas:
1. http://bit.ly/Reuse5072
2. http://bit.ly/Reuse5070
3. http://bit.ly/Reuse5071
Each were deliberately designed to compliment and support one another to form a unified idea targeted squarely at advancing re-use.
Useful?
Qvistar idea owner
http://bit.ly/Reuse05072
Useful?
sweetmelissa9978
http://www.jovoto.com/contests/drink-sustainably/ideas/4793
Janne
As for me, I started with my rating/commenting from the top and working my way to the many following ideas. I guess this is what most of us do. Heads up - you are not forgotten. ;o)
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Janne
I like your idea of picking a weekly winning code - that would make the system interesting in the long run. What I didn´t get is why customers who bring their own cup (wich is even better, isn´t it?) have to mount the obstacle of manually entering their code...
There are elements of your idea in my entry as well (unintendedly of course) ;o) - perhaps you want to have a look?
Qvistar idea owner
On another note - I am liking Jovoto's "new" threaded comment functionality = )
Janne
(Also like that new threading tool...)
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cuptokeep
cuptokeep
Qvistar idea owner
Chalk board - give me a break! I guessed it was used to convey simplicity? Anyway the Karma Cup varied from mine in that my idea - as you noted many ideas are similar - my idea differentiates in that it is the only one that leverages sweepstakes or chance functionality.
Much appreciative of your feedback on my idea - Your idea on the other hand - I recall similar ideas - Anyway - it is creative I personally was unable to rate it higher because of you low CBF (Community Benefit Factor) - CBF is what one contributes back to the community in the from of comments - ratings - favoring ideas, etc. You have benefited from the community evident in that your idea rank - but your CBF compared to what you are receiving from the community is inconsistent. This is why I had difficulty rating your otherwise "good" idea higher.
What we give back to the (Beta Cup) community makes a difference in that it enhances improves community - Thus we are not just a community of takers but givers as well. Compel me to adjust how I rated your idea by increasing your CBF. ;-)
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Haaz
The odd issue is that everyone not really is here for the sakes of themselves, but for the sake of our planet. If these interests clash, you must have more on your feet , Qvistar! I read the answer to you from the cuptokeep owners, where they refer to the quantity-quality aspects of socializing, and you hadn't reflected on that when you wrote your first critics, had you?
Qvistar idea owner
Useful?
Qvistar idea owner
sweetmelissa9978
Contest is over...Yay