My idea is simple, although oddly counter-intuitive in today's grab-and-go culture. Starbucks should just not offer paper cups, or disposable cups of any kind! I think a return to the old-fashioned sit-and-drink days is in order. If Starbucks only sold coffee and tea in ceramic mugs (which they kept and washed and reused) it would cut down on almost all of its waste. This at first may prove an inconvenience to people on the go, but I think in time it would actually help reverse that effect. Without so much of a drive-through mentality, people would learn to relax more and allow themselves more time to enjoy Starbucks coffee. So, this idea has the added bonus of not only helping the environment, but contributing to the well-being of society!
The only hitch would be that Starbucks might have to expand their stores, to accommodate more people dining in.
€20,000 Overall Community Prize
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Product Design: Help reduce waste from coffee-to-go paper cups and come up with sustainable solutions!
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The Anti-Beta Cup
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msiboni
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stef_O
But, as msiboni already so truly stated, if just ONE coffee shop stops the to sell coffee to go, others takeover.
It has to be a win-win situation. People right now feel they HAVE to be on the go… there needs to be a re-education – towards the ZEN way ("if you are in a hurry go slowly!")
How about a simple discount for the "sit down" coffee, say 10%? People bringing their own travel mug (or buy one at Starbucks) get the regular price. And for the first couple of years there will be an extra charge on "to-go" coffee in a paper cup.
And at the beginning, Starbucks could have specials: "Sit down" time, when coffee is served for free or half price etc.
There are many possibilities. But Starbucks is the right coffee shop to start something like this!
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klbarkan
Your later comments address the issue of to-go options, and I think you're heading in the right direction. Providing more options and encouraging consumers to choose those that are more eco-friendly is a better approach. Strategies to reinforce an eco-positive crowd mentality could help the "drink-in" concept grow.
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Janne
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omaroyoun
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olivier
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kunst234
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wowsers
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sweetmelissa9978
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sweetmelissa9978
Good luck with you idea!
May I ask that you review mine as well.....
http://www.jovoto.com/contests/drink-sustainably/ideas/4793