- Give a life your the mug
- Activate your mug by “Starbucks Smart Card”
- Get free coffee + cake on Mug’s birthday
- Mug with barcode = Upon scanning mug each visit, there will be an option to publish your location on facebook, twitter
- iPhone app designed to read/ scan barcode on the mug = Take pictures, tell stories etc about the mug and publish to #mysocialmug
- Rewards based on number of re-use
- Upgrade mug anytime
- Privilege/ ranking based on number of re-use
- Create an account for your mug at mysocialmug and play daily online quiz/ puzzles. Win them to accumulate points on the mug so you can enjoy discounts on next visit to Starbucks.
Photos & More detailed description = Coming Soon







Useful?
jblevinson
-What incentive do I have to publish my location on facebook and twitter, or to take pictures and tell stories? Several of the questions that have come up here: http://www.jovoto.com/contests/drink-sustainably/ideas/4764
-I can definitely see a segment of customers (college kids/unemployed) who will sit online and play games to get free coffee. How does Starbucks turn all this time spent on their site into something useful?
Useful?
sriram155 idea owner
Useful?
Pete
Useful?
sriram155 idea owner
Useful?
omaroyoun
Useful?
Janne
http://www.jovoto.com/contests/drink-sustainably/ideas/4764
Had I seen it earlier, we could have tried to do a collaboration, cause I like the game aspect you included. Well, I don´t need to say anything about the many unsolved questions there are - as I am very well aware of them in my own project... It´s a pity you didn´t work further on that gaming aspect - I think that would have been quite attractive.