jblevinson,

There are a year's worth of examples of the repurposed cups found in the attached images.

Biometrics is a superior system to cards, chips, and strips. Each store would have a stationary biometric hand reader. It takes less materials to manufacture thousands of readers compared to millions upon millions of chips and strips.

Have you ever purchased a cup of coffee with a buy 10 get one free card?
How many times did you purchase a cup and leave the stamped card at home?

You always have your hands with you. It's more personal than a binary code embedded on a chip or magnetic strip. You will always get credit for the choices you make with home+work and biometric hand readers.

Thank you for taking the time to review and comment on my submission.

Texastee,

Thank you for your positive feedback. Yes, this is a very saturated submission.

The digital displays, (exterior marquis and interior chalkboard), are for people who have earned credits via returning or reusing their coffee cups. Credits can be used for messaging, traded for repurposed cups, donated to fellow patrons of the coffee shop, or even transferred to charities for public notifications.

Credits are recorded via biometric hand scanners. Once your credit information has been recorded by the coffee vendor for returning a cup your updated 'credit' information will be available for viewing on a website. The website could then be accessed by the individual via a personal web enabled cell phone, a computer station available in the store, or even a computer from home.

The customer could then spend their credits on displaying a message, image, audio, or video on the digital displays. The only form of currency accepted for the displays is credits earned from coffee cup transactions. This turns the used cups into a valuable commodity. The value of the cups will keep them out of the trash can. The visibility of the displays will generate new and return customers.

The 'calendar' is a representation of the available repurposed cups over the period of one year. The attached images show the beginning of some of the shapes and objects that a cup could form. The success of Ikea is a global celebration of modern economical design. There is no better form for modern design than a used object. Cups could be collected and even reach cult status. The success of the repurpose cups would then elevate the value of all home+work coffee cups.

No one solution to any problem is attractive to everybody. The combination of the repurposed cup and the digital displays form a desirable coffee culture that is responsible. Modern design and social networking have enough public appeal to put the swagger back into a coffee chain and set a positive example for consumption.

Thanks again for your time.

klbarkan

Thanks for taking the time to comment. I agree with you regarding the biometric scanning. You are absolutely correct some people may be put off by the idea of scanning. The method of scanning to record data is strictly voluntary. If someone wants to participate, but not use a scanner they may have a coffee shop staff person record their transaction using a written password. Please note, biometric scanning is no more invasive than using your cell phone or chatting on Facebook. I believe most of the electronic conscious consumers will recognize this. Others may be persuaded, while a few may never accept it. This is why my submission is inherently flexible and adaptable to the desires of the consumers.

Thanks again for your insightful dialogue.

Janne,

The cups would be altered and repurposed by the retailer. The customers could then alter them on there own even further for personalization if they chose to do so.

The transformed cups by the retailer could even be purchased on a large scale by a third party who could then individualize them for resale, (ebay?).

It is similar to the cult Ikea following has. The appeal of these repurposed cups as a blank form for the public to create something unique from is very strong. The cups would create their own culture.