The Radial Fin Cup is an attempt to improve the typical coated, rolled and glued coffee cup with a plastic lid, and satisfy coffee shop owners, consumers and the the environment alike. This is a tough call.
Retailers want low cost and happy customers.
Customers want ease-of-use, convenience and cleanliness.
The environment needs us to come up with sustainable ways to drink our daily coffee.
We felt avoiding reusables was important since consumers at large are not likely to reuse their cups. (Convenience factor.)
A disposable cup that doesn't cost a lot more than the current model would be ideal. Eliminating extra materials was also key. We came up with a sleeveless cup that is sustainable and 100% biodegradable. Some carefully considered improvements make this idea very attainable in the real world.
The design incorporates fins to allow for insulation from the cup surface without adding an extra sleeve. A PLA (polylactic acid) lid is improved by making it more recognizable as non-recyclable.
€20,000 Overall Community Prize
to be defined Sold Idea
Product Design: Help reduce waste from coffee-to-go paper cups and come up with sustainable solutions!
Closed
Announced
Submission Period (61 Days)
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radial fin cup
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 Cup Design credits: Yael Miller, Reuben Miller, Alex Sierykh |
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JacoN
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beezie
Basically, if we changed the material, I think your cup design would go really well with my synthetic paper cup system idea: http://www.jovoto.com/contests/drink-sustainably/ideas/5212
(I've been looking to tackle the recycle/reuse issue by creating a scalable, cup return system with a material that is infinitely recyclable.)
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omaroyoun
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madefresh idea owner
A final word about why we entered the Betacup challenge:
We've aimed to propose a concept that is the least disruptive to the consumer experience (i.e. disposable) so no obligation is placed on the consumer. This may not be the path that Starbucks wants to ultimately take, but we firmly believe that the most likely path to behavioral change is by gradual increments. The Radial Fin concept is designed to become a bridge of sorts to the more idealistic approach of reuse and reward-based recycling/return programs. Actually, we hope that Starbucks will adopt a multi-pronged approach, with a disposable+return-reward+reusable triangle.
Thanks for having us along for the journey!! :)
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hahasunnychang
It's simple and easy as you mentioned, but practical!
I'm just wondering whether the amount of paper used to make the "fins" would be actually
less than sleeve?
Let me know~
Great job!
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soulmovement
I'll tell you something. when Ii was sifting through other concepts the other day I distinctly remembered yours. I knew this was a well done piece. Then we saw your nice comment on our page and it got us all giggly. Though... in the manliest way of course.
There are so many ideas and it's overwhelming. But whenever we see a properly researched and executed concept we get excited. I hope this competition goes to those who took it seriously and saw the big picture. With that said, good luck to you!
-Ryan
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aiyo
Best of luck.
Aiyo
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ismav123
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hrd2imagin
I think your idea combined with a reusable program is the best overall solution. Your design of the lid is spot-on perfect!! Great work!
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ghill jury (contest)