My recent entry proposes a reinforced cup with integrated insulation where existing Starbucks cup is essentially "beefed-up" to withstand hot/cold temps and 10 or more reuse-cycles. The idea also proposes a social element targeted at rewarding and encouraging cup reuse.
The Rub
The goal is towards leveraging social media to encourage reuse in addition to better utilization of existing cups through redesign which consist of fortifying existing cups to withstand 10 or more reuse-cycles as well as hot/cold temps. After a cup's cycle is up it will be disposed of in the store's cup compactor in preparation for further reprocessing. This approach inherently eliminates insulation sleeve as well as "separate" hot/cold cups and associated cost.
How it Works
Simplicity is key - Cup are stamped with a special stamp on each refill visit - the tenth stamp entitles recipient to a dollar off current purchase. The underlying goal is to properly care for ones cup in order to obtain maximum cup use beyond 10 reuse-cycles.
Cup Stamp
A "cup stamp" is equivalent to 10 cents - one must accumulate 10 stamps, i.e. use their cup 10 reuse-cycles in order to qualify for dollar off current purchase. After redeemed - the cup is subsequently compacted and prepared perhaps to be processed into low cost or no cost building material of sorts targeted at developing nations. See: http://www.jovoto.com/contests/drink-sustainably/ideas/4743
Social Feature
The idea further proposes a social feature to encourage cup reuse driven by Starbucks in-house location solution or use existing location based services e.g. Latitude, Four Square, etc. The social element is very competitive - Kings and Queens can be overthrown at any given time by other participants whose reuse-cycle exceeds that of the reining King or Queen.
As provided - It is further proposed that in contrast to awarding Mayor (Bürgermeister) status which is common to Foursquare - At given stores individuals with highest amount of cup reuse i.e. stamps per single cup - shall be crowned Starbucks King/Queen of Cups instead of Mayor....
€20,000 Overall Community Prize
to be defined Sold Idea
Product Design: Help reduce waste from coffee-to-go paper cups and come up with sustainable solutions!
Closed
Announced
Submission Period (61 Days)
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King/Queen of Cups
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Useful?
Qvistar idea owner
About reinforcement - Reinforcement would consist of essentially thickening the cup wall and adding a thicker layer of leak resistant inner coating. Also not that the mid section of cup would have an integrated insulation but not necessarily: The double cup reinforcement might inherently provide insulation.
Cup Stamp - Yes a special stamp will be used each time refill occurs. This is a no frills approach to recording refills
King/Queen Status - To understand award status one would need a basic understanding of how FourSquare works ( http://foursquare.com/ ). Accordingly 4SQ users are awarded Mayor of a given business based on the number of "check-in's" at given business. This idea instead proposes awarding King and Queen status to individuals with the most cup reuse stamps verified by Starbucks personnel at store where King/Queen status is sought.
Useful?
Qvistar idea owner
Key to the concept is reuse and social functionality - being awarded King and Queen status is a honor a "Big Deal" that comes with many benefits. For instance head of the line privileges at any Starbucks store - Of course there will be freebies perhaps interviews a blog, etc. Then there is the constant threat of being dethroned. The discount is essentially an added benefit that all participants can partake of.
Useful?
Qvistar idea owner
Useful?
jblevinson
Useful?
Qvistar idea owner
1. Obtain discount status
2. Qualify as competitor for King/Queen of Cups
I have been conducting an experiment: I have been reusing a 20oz "double cup" - I am currently on my 7th reuse-cycle with no apparent cup deterioration.
The experiment is proving better than expected.
Useful?
aishaeveralive
Would the stickers stand up to repeated washing of the cup?
Would the stickers interfere with the process of recycling/repurposing the cup? (In the same way that recycling companies don't recycle soda bottles that still have the caps on them)
Useful?
Qvistar idea owner
Useful?
JacoN
Useful?
omaroyoun
Useful?
Janne
I still don´t know what happens when my cup suddenly leaks. Will my crown be taken from me and I have to start as a housemaid again? Or is there any chance to inrease one´s realm?
What a shame your idea isn´t awake yet - here you are: 7* from me and off you go! ;o)