Re-punch is a pretty straight forward & realistic solution to the disposable cup problem outlined in the design brief.
The program encourages consumers to re-use their cups through the use of hole punching.
Every time you return with your same cup, you get a (custom) hole punched on the bottom rim of your cup receive a larger percentage off.
On the sixth return, the retailer could offer a free drink.
* Waste Reduction – Repunch creates an incentive to reuse the to-go cup. If everyone participated in this program it would reduce waste by Five times.
* Resources Required – The program needs two things to get started. One is to print hole punching areas on the cup. The second requirement is that the retailer must create a custom hole punch die.
* New or Existing Capabilities – The program is a very analog solution to a complex problem. The concept uses existing manufacturing infrastructure. In this way, Repunch could be implemented for a relatively low cost.
* The Whole experience – This concept will depend on the customer’s willingness to reuse their coffee cups. The cups are relatively durable and as long as they are rinsed out after drinking the cups can be used multiple times.
€20,000 Overall Community Prize
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Product Design: Help reduce waste from coffee-to-go paper cups and come up with sustainable solutions!
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Re-Punch
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Janne
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dcanon
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YESdesign
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Qvistar
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bunterberg
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John_Moerner
Streetable instantly.... The concept is outrageously simple... just switch out the punch for a embossment... doesn't create little punch-outs for the store to clean & keeps the cups integrity intact.
Perhaps make it two or three punches (or embossments!) to give the cup a chance of fulfilling it's mission & have it be a upgrade to a larger size or perhaps a specialty coffee??? By lowering the goal you will make it more attainable by most people & get more people to participate... perhaps you could even make it into something like Star Points, where there are things in the store that can only be bought with them...
Cheers,
John
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Richard_Grocery
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omaroyoun
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keelinw
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AaronnLevine