"WHY DON'T WE KEEP IT SIMPLE?"
Our solution is aimed at effectively fight the environmental problems caused by human waste in its daily activities.
For that we rethought the lifecycle of the cup itself, proposing alternate materials, but maintaining its appearance so that the user experience remains the same, changing only what needs to be changed.
We replaced the usual types of materials for production (styrofoam, the recycled paper with PE covering, and others) by PSM - Plastarch Material, both for the cup and for the lid. Eventually the transport and storage packaging would be made of this material as well.
PSM
PSM is a biodegradable thermoplastic resin. It is made from plant starch - every green plant produces this kind of sugar!! - and it is already available for commerce on a large scale. As an abundant and renewable source material, starch can be harvested in any part of the world, including on the oceans, from algae, avoiding over-exploitation from natural resources that we already use.
In its final form, PSM can withstand high temperatures, making it suitable to hold hot liquids. Doesn't need additives to become waterproof and it can be manufactured using the existent production lines because it can be thermoformed and moulded by injection. There is also a reduction of the use of energy during the whole transformation process. Ideally, this energy would be obtained from renewable sources, where possible. And there are no by-products in PSM processing such as waste water, effluent gas or waste residues.
PSM decomposes itself in compost, wet soil, fresh water, seawater, and activated sludge where microorganisms exist, and when incinerated produces non-toxic smoke and a white residue that can be used as fertilizer.
For labeling and communications we propose the use of Eco-inks, extracted from vegetable oils, which don't use heavy metals such as Copper and Barium in its production.
For all this we believe that the use of PSM and Eco-inks, combined with the use of renewable energy sources for production would make the closest to a 100% sustainable solution for the Betacup challenge.
€20,000 Overall Community Prize
to be defined Sold Idea
Product Design: Help reduce waste from coffee-to-go paper cups and come up with sustainable solutions!
Closed
Announced
Submission Period (61 Days)
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Zulari idea owner
jblevinson: If old landfill design doesn't work, then it might be better to "design" something "new" and improved. Besides, Plastarch allows for not planned situations, which are, for example, the case of people disposing of cups outside the "designated areas". If not so civilized people drink coffee, they are already accounted for, since the cup is completely biodegradable, instead of having plastic garbage all over the oceans and fields.
MITMikeD: I don't have all the "real" data relevant to the costs of the product, and sincerely I'm not worried about it. If sufficient demand exists, the costs will go down eventually, and maybe, new industries will arise to supply that demand, since it will be a business opportunity. Besides, new implementations always have an initial cost, and if Starbucks is not willing to make a little sacrifice for the well being of us all, then it might loose some of its clients to brands that are willing to take the risk. Regarding Starbucks needs being met, this whole process of changing material supply would have to be a gradual one. It would be impossible and irresponsible to change the whole manufacturing lines at once.
Useful?
voto
i am interested in your work. I would like to see the video, but it isn't working. Do have an idea why? There are a lot of white charts in your presentation too?! Bye. voto
Useful?
Zulari idea owner
I guess the video takes a while to load, later today I'll upload it to vimeo as well and put the link to it in the description. By white charts you mean the blank images? They are there to "push" the first submitted material "out of sight", because of spelling errors, ehehehe, thanks.
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voto
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voto
now it works! I like your presentation.
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Janne
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omaroyoun
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KDragonBlend
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efratgo
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bonibom