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Starbucks Local

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msaundrs Starbucks Local credits: Matt Saunders

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Description

 

 

msaundrs over 1 year ago

No summary in English

Starbucks on community: "We believe that being involved in our communities is not only the right thing to do, it's also good business."

Project Goal: To create a sustainable solution to the paper coffee cup that will help Starbucks become more involved with the communities is serves across the country.

How It Works: The United States will be  broken up into regions based on available sustainable materials for cup production. The cups would be  produced regionally and distributed to local stores. The cups are personalized based on the destination with local artists work, advertisements for local events, or information on local/regional cup production.

For this project, I chose to use the southeast region to represent my idea. The local area chosen was Palm Beach County, Florida. Palm Beach country is home to approximately 1,300,000 people, it is the largest county in Florida, and there are approximately 35 Starbucks stores in Palm Beach.

Regional Material: For this region specifically, the material chosen for the cups was Bagasse (sugar cane pulp fiber). Bagasse is the material remaining after juice extraction from sugar cane. It is an annually renewable resource and can be used to manufacture products normally made from paper and plastic. Using Bagasse also avoids the pollution that would normally happen as a result of burning sugarcane pulp after juice extraction. Bagasse products are also completely compostable in 60-120 days.

Life of the Cup:
1. Bagasse collected after sugar cane juice is harvested
2. Crushed fibers go through pulping production process
3. Local info/advertisements for local events/art work
4.The cups are delivered to regional stores
5. The cups are sold. Customers receive benefits
from cups at corresponding events

Next, the cup has 3 possible scenarios:

6a.Cups are collected in store & around town to be locally
composted and used in local parks/farms/etc. as soil.
6b. The cup is taken home and composted/re-used by customer
6c. The cup is recycled in traditional recycling containers

The Cup: Starbucks Local cups can be used to advertise for events, promote local artists, and promote campaigns benefiting the community. Through use of these cups, Starbucks is showing they care about the communities they serve by promoting sustainability and supporting the locale that keep them in business.

After they are used, they can be composted commercially or personally at home. The commercially composted soil would later be re-distributed around town to help grow local crops and beautify parks.

Cup Form: The Starbucks Local cup is designed to be easier to hold and also allow for cups to “nest” together when carrying multiple cups. This could possibly eliminate the need for a “to-go” cup holder in some situations. The “half-moon” shape ensures a stronger grip around the cup. When carrying multiple cups, the exterior forces help to “lock” them together making holding four cups a manageable task.

Everywhere Else: So how does this system work everywhere else? The United States for example would be broken into regions based on renewable materials usable for cups. For example, the southwest could use rice cups due to the high rice production in Texas, California, and Arkansas. The cups could vary in material across the country meaning when people travel they would experience cups made from different materials and also learn about the area they are visiting through the cups. Starbucks could ship cups to other regions to be sold in areas not using the same materials and possibly serve a coffee brewed from the same area as the cup.

Summary: The “Starbucks Local” solution is taking Starbucks desire to be involved with their communities to the next level. Through this system, they will not only help in reducing the carbon footprint created as a result of the stores existence, but they will encourage community building and development. “Starbucks Local” might be the first step in making people realize what they can do as a whole. Understanding how one small change can make big difference will open people’s minds to endless possibilities.

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