My idea is to for Starbucks or any chain coffee shops to serve coffee in reusable/dishwasher safe plastic cups with biodegradable lids. For every 10 cups returned, you would get a free coffee. Cups would be washed/sterilized reused for other customers.
Although everyone would like to think of them self as doing the right think for the environment. There will always be better result if there is an incentive for their effort.
This idea is ecologically sustainable as well as economically viable for the chain.
Consumers would also have the option of returning cups individually to any Starbucks and get the credit for their returned cup by the help of a consumer card that would be stamped/marked for each returned cup. For every 10 stamps/mark they will be able to redeem a free coffee.
Starbucks can also provide branded bags specifically designed for collecting, protecting and transporting up to 20-30 cups. Consumers can keep the bags at the office, in their car, at home....The bags would be purchase by consumers for a small price.
€20,000 Overall Community Prize
to be defined Sold Idea
Product Design: Help reduce waste from coffee-to-go paper cups and come up with sustainable solutions!
Closed
Announced
Submission Period (61 Days)
-
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10 reusable cups returned=1 free coffee
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