Evolve Coffee Cup
Problem:There is a major problem in the United States: 58 billion coffee cups are thrown away every year.
Why is this?Disposable coffee cups are convenient and can be easily thrown away. The travel mug, the current alternative, has no real benefit, it does not form a strong bond with the user, and does not portray who the user is or what they stand for.
The Evolve Coffee Cup:is a travel mug that gives the user a reason to want to use it. Over time it grows with the user and creates a way for the user to make a statement about their sustainable beliefs.
Create a personal bond with your coffee cupThe taste and aroma of your favorite brew will become more and more predominant every time you use your evolve cup. This is because of the wood stirrer, which hands inside your cup from the underside of the lid. The stirrer's porous material will soak up the taste and aroma, making it more enjoyable and personal while you're drinking and afterwards.
Make a statement about what you believe inEvery time the user buys coffee with the evolve coffee cup at his or her favorite coffee shop, the wood sleeve gets a branded logo. Once the sleeve has filled up with logos then it can be exchanged for a new one and put on display in the coffee shop. For each new sleeve, the mug gets a logo, reminding the user how many disposable cups they chose not to use. This allows the user to make a statement about their sustainable beliefs and allows the coffee shop to make a statement as well.
Take your first sip with confidenceUsually the first sip of coffee is too hot and burns your mouth. Thermochromatic paint on the ceramic cup becomes more vivd as the temperature of the coffee drops to the ideal drinking temperature. Giving the user confidence when they take their first sip.
Smarter packaging form = smaller carbon footprintThe square form of the evolve cup results in better box packaging compared to the circular form of traditional cups.
To summarize, the main goal of the Evolve Cup is to act as a sustainable alternative to disposable coffee cups. It will accomplish this by giving the user a reason to want to use it (the wooden stirrer) over disposable coffee cups and a way for the user and coffee shops to express their beliefs to others and the community (the molded sleeve). Hopefully creating a trend or movement to stop using disposable coffee cups.
Create a bond | Make a statement | Be sustainable
€20,000 Overall Community Prize
to be defined Sold Idea
Product Design: Help reduce waste from coffee-to-go paper cups and come up with sustainable solutions!
Closed
Announced
Submission Period (61 Days)
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Evolve Coffee Cup
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Useful?
Q4857 idea owner
@ yoyo,
Yeah, it is a transportable coffee mug, but it tries to address the issues for why consumers don't like to use them--hopefully making them want to use this mug, thus eliminating disposable coffee cups.
By allowing the user to express their sustainability through the cup, it may create a movement and become a "trendy" mug to have and use over disposable cups.
Thanks!
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kennyrae1013
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bigbreak
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Q4857 idea owner
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omaroyoun
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reeseh07
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cuptokeep
best of luck
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Q4857 idea owner
@ cuptokeep
I see what your saying and I probably should have talked about this in the description, but the dimensions on the cup are very similar to your traditional large coffee cup from Starbucks. It also tapers down a bit more than your traditional cup allowing the bottom of it to fit in car cup holders. Yes, its not a perfect fit, but should be snug enough to hold its own while driving.
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sweetmelissa9978
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modernrockstar