This is not a mug.

First of all, I apologize for my bad English.

The idea in short:

A portable container for the coming starbucks recyclable cup.

After I have seen all the solution, some really interesting, I would like to share with you all, my conclusion ;

From 2015 Sturbucks will introduce a new recyclable cup.

It is not my intention to indicate the material to be used , there are many recyclable material today available, the chosen one will probably be the most convenient for the company, hard to believe that we can impose the solution .

But instead we can suggest them to design and produce a recyclable collapsible cup.

An achievable solution for me should consider more the fact that;

A functional, attractive , fashionable Mug doesn’t  really address the problem since there will be always a large number of paper cup user and sturbucks will continue to produce it.

A natural or reusable cup as well, since the problem to involve the clients to give back and this mean they have to bring home and carry again the next day.

On my part what is realistic to achieve at moment is ;

1.       eliminate the lid

2.       To provide a comfortable way to bring the paper cup back to the starbucks in order to be recycled.( the cup, as in many other solution will give you back a discount on the next one, and again let’s  the company choose the amount .