- Skip the line-up at the counter.
- Give your reusable cup/mug to baristas who make your desired beverage and hand it back.
- Leave and enjoy. (Remember NOT to pay)
The core functional element is an embedded RFID tag. Your desired beverage can be set and changed by any device with wi-fi or potentially in-store at a kiosk.
Your choice of cashless payment methods is logged at a secure website or via the myStarbucks app. This allows you to run a tab or pay as you go with instant withdrawals from your e-cash provider.
No line ups, no fumbling for cash or other payment methods in the shop.
Oh, and you just did something good for the world.
Starbucks Express
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Orwellian
What makes this idea work is that there's no cost to the consumer to be environmental. I don't have to separate my garbage into seven bins or get crappy mileage to be green, I just have to accept a greater level of efficiency.
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idnapper idea owner
I agree, removing the barriers, both psychological and economic, for consumers is really, I think, the most important strategy for creating the "new" cup. If it can be a bonus, well that just seals it.
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PureEm
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idnapper idea owner
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jblevinson
-Customer enters the store with RFID-enabled cup
-If the drink order isn't already set, go to the kiosk, pass the cup over the reader, and go through the touchscreen menus to set the order.
-Proceed to counter, get drink, leave.
Do you think the ability to skip the line will be enough incentive to make people remember their cups?
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IceQueen
does the "skip the line'' apply to anyone who has a go mug? or for people with go mugs who have the app?
i think some people who are waiting in line would get a little frustrated with people skipping the line
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idnapper idea owner
Let's add that kiosk - as long as it is simple and quick enough, it may be useful to those who are quite so tech-savvy.
I think the ability to skip the line could be a really strong incentive given the typical customer's time constraints and desire to get more done with their day than standing in line. Again, this scheme presumes that a majority of customers are regulars and order the same thing everyday. If this is true (and I do not have that data to be sure) that means giving this large group an incentive that is relevant to them would have a significant impact.
As to the priority and potential frustration, sequencing of the drinks would probably happen "behind the scenes" so as to be invisible to those waiting in line or maybe not - one of the great things about the HOV lane is that it is in the face of all the drivers that are stuck in traffic. Some testing of this would have to be done to see how to handle the orders.
Skipping the line would be for anyone with an Express cup, the app is not necessary especially with a kiosk.
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sweetmelissa9978
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Janne
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idnapper idea owner
New ways of disposing of cups (lots of great ideas on that in this contest) miss the key strategy of incentivizing reusables.
Thanks for the positive feedback