Medal-lid Bronze, Silver, Gold
The concept:
Medal-lids are 3 coin-keeper-and key-chain made of aluminum and shaped as lid.
(the medal-lid is not meant to be used and replace the plastic lid but just an useful icon to carry on, will remind you to return the cup and gain point for the campaign)
The coin keeper is on the bottom part with a magnet in the center (to keep at home as refrigerator magnet) and barcode.
By buying the first lid (Bronze) you start the campaign, your next goal will be Silver and then Gold!
Only the bronze medal is for sell and part of is price will be refund as credit for coffee.
With Golden lid you became a Starbucks-Gold members and this means:
dedicate cashier line
private access to hig-speed wireless connection
discount on starbuks merchandising
Final annual prize
For each empty cup returned to Starbucks, the client receives points:
the rewarding sistem could be:
Silver=100 cup back
Gold = 300 cup back
After Gold?
After (300 cup returned) I guess that we change already our behavior and keep giving back the paper cup,lids,sleeve.
However, along with the usual rewards The GOLDEN –MEDAL of the year will win the annual Grand-Prize which could be a Trip for two.
Regarding the customers who bring their own cup, they will have the same privileges to be member, of course, they are the best!
Save millions of wasted paper cup, lid, sleeve, every year!!!
Useful?
wwwbangkok idea owner
I just post a new version "coin-keeper" with bar-code (pict 4)
Once you buy the bronze-lid you must register it online to start the campaign.
Before you buy a new coffee you have to show your medal-lid and give back the old cup so that you start to gain points.
In this new version, the coin-keeper, your medal became an useful gadget to carry on in your purse.
Useful?
voto
http://www.sleekidentity.com/products/detail
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Janne
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wwwbangkok idea owner
The medal lids are light because made of Aluminum
However, it is not my intention to use it as substitute of the lids, but just an useful object to carry on, where keep the coins to pay the coffee? and use it for the campaign.
Useful?
wwwbangkok idea owner
Useful?
bonibom
Useful?
sweetmelissa9978
Useful?
wwwbangkok idea owner
The magnet, key chain, this is not the real point of my design , they are just little additional functions to the main "coin-keeper".
In the 21st century, where the coffee varieties literally change and where combination of ingredients make dozens of possibilities available, the coin-keeper I believe is very useful since we often pay the coffee with coins (1.5 Euro to 3,4) and the attitude to pay with coins will probably speed the payment line as well.
Then you will love to have a GOLD lids in your purse, I am sure.
Thanks for your comment.
Useful?
AaronnLevine
I think the VIP thing is hilarious too- it's just like the lounge hierarchy at the airport- people love that!
Useful?
wwwbangkok idea owner