The BetaCup is a very basic, very thin cup made of a recyclable plastic. Its impermeable and will be provided by the coffee shop. But it can't work by itself, It needs a BetaCup holder.
The holder will provide rigidity, thermal insulation, portability and an attractive design while The Beta Cup provides a clean and impermeable container for cofee.
Versatility: A BetaCup holder could have multiple shapes and designs, from a transforming ultra-compact solution to an aluminum and rigid shape. The best thing is, when designing a BetaCup holder you don't have to worry about impermeability or about it being difficult or even impossible to wash.
When you finish your coffee just remove The BetaCup and place it in a recycle bin.
Logistics: BetaCup users will have access to a "fast line" at the coffee shop and some offers might be BetaCup exclusive.
Materials: Since The BetaCup is thin and uses very few resources it can be produced with relatively expensive materials like bio-degradable plastic without exceeding current cost.

€20,000 Overall Community Prize
to be defined Sold Idea
Product Design: Help reduce waste from coffee-to-go paper cups and come up with sustainable solutions!
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Announced
Submission Period (61 Days)
The BetaCup
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lolec idea owner
1.- I don't think I had time or resources to fully develop a "perfect" holder.
2.- Even if such "perfect" holder was achieved some people may like it and some may hate it. Thats why I decided to create a system that allowed versatility, enabling designers to create awesome stuff using my container as a starting point and without worrying about cleaning and leaks.
3.- When given freedom, people can create great stuff. Instead of imposing a design of my own, this system opens the doors to designs i would have never imagined. Like yours.
The cleaning is actually a big deal. If you could have the holder lying around your car or purse or even as a key ring it could become something natural to use. Something you don't need to be concerned about.
Glad you liked the video :)
Dcanon- Its bio degradable in case its not put in the recycle bin. I didn't think about it as being reusable.
bonibom- glad you like :)
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Janne
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danieltreacy
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KDragonBlend
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sweetmelissa9978
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lolec idea owner
KDragonBlend: Glad you liked it !
Elissa: I think consumers will be a lot more aware of their habits with this cup.
With paper cups the coffee shop is telling the costumer " Here's your coffee, don't worry about anything else"
Using this cup, and requiring the consumer to separate the cup before recycling is sending a different message " We provide a cardboard holder for you, but if you bring your own you could use a lot less resources without compromise"
This could also lead to a future widespread adoption of travel mugs or a similar product where there's no cup to throw away.
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balic
Good luck.
P.S. I would appreciate if you take a look and comment my ZocDoc ideas. Thanks!
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hannem3kg
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AaronnLevine
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noamhermon1992