Don't use a paper cup and starbucks gives local aid.
Each cent wich is saved on purchase of a paper cup goes to local aid-organisations.
- use the existent system, but save garbage while giving help and upgrate the
company-karma
- raise the company prestige by getting involved with local social themes
- raise the local competition in sustainibility thinking
- the saved expense of each saved paper cup is donation
- starbucks gives the saved money to local aid-organisations
- starbucks also gives a loyalty bonus to local aid, after earning 20 "help-stars" on
bonus card
- “do something good and talk about it” ...
announce the saved ammount on shop-window displays (everyone outside
can see how much money currently is given to wich organisation and wich
shop gives most. ... ranking ... shop of the month)
- for this display the currently 5 nearest shops are choosen to boost
the local idea
- customers themself monthly vote for next aid-organisation money is given for.
they also give advices for next month in donation-race
- promote the "help"-concept also on shop-intern ad-banner
- customers can buy a “takeaway-thermo-help-cup” and help with donation
given by starbucks
- bring back the “takeaway-thermo-help-cup” and save your own money
when buying a new coffee
- earn bonus stars by using the starbucks “takeaway-thermo-cup”
- customers can choose the porcelain to-stay-cup (named "help-cup") and
save money cause of lowwer coffee costs
- customers can buy the porcelaine “help-cup” and save money by reusing
- bring your own cup and earn bonus stars, while the same time starbucks
gives a donation to local aid-organisations
TAKEAWAY THERMO CUP:
- buy a “takeaway-thermo-help-cup” incl. its bag
- bring back the “takeaway-thermo-help-cup” and
save your own money if buying a new coffee >> the coffee is as much
as cheaper as the purchase price amount of a paper-cup
- earn bonus stars by using the starbucks “takeaway-thermo-cup” >> if you got
20 stars, one coffee is for free and 1,-$ goes to a local aid-organisation
- and don’t forget, as i meantioned before, donation is for local aid-organisations
>>thats a important aim of the whole concept
DRINK COFFEE TO STAY:
- the price of this coffee is less cheaper as the purchase price of a paper-cup
- starbucks gives the margin to local aid organisations
- the customer fills his bonus card with each coffee-to-stay
- one coffee for free if he has got 20 “help-stars” on his bonus card
- the customer is able to buy the nice “help-cups” and the “help-transport-bags”
- and don’t forget, as i meantioned before, donation is for local aid-organisations
>>thats a important aim of the whole concept
BRING YOUR OWN CUP:
- this is the way to save the most money
- earn bonus stars by using your own cup >> if you got 20 stars, one coffee
is for free and 1,-$ goes to local aid-organisations, sended by starbucks
- the customer can buy the “help-cup-bag” for transport his own cup
- starbucks gives the saved the purchase-price amount of a paper cup
to local aid-organisations
- and don’t forget, as i meantioned before, donation is for local aid-organisations
>> thats a important aim of the whole concept
BONUS CARD:
- earn “helping-stars” bringing back the thermo-cup or bring your own cup
or by using the to-stay-cup
- if you got 20 stars, one coffee is for free and starbucks donates 1,-$ to
local aid-organisations
- and don’t forget, as i meantioned before, donation is for local aid-organisations
>> thats a important aim of the whole concept
DO SOMETHING GOOD AND TALK ABOUT ... :
- announce the saved ammount on shop-window displays
- the ammount of several shops can be seen by public
- ranking ... shop of the month
- for this display the currently 5 nearest shops are choosen to boost
the local idea. Also the overall amount of the whole chain is shown.
- the local aid organisations are shown
THE CUSTOMERS MONTHLY VOTE FOR AN AID-ORGANISATION:
- the customers themself decide to wich organisation help will go to in the
next month
- the customers themself giving advices for the next voting
- the voting papers should be sticked on a corkboard inside the store
- everyone can read those papers and probably get inspired to create
an own local-aid idea >> that should be possible >> the customers decide
PROMOTION:
- promote the idea on ad-banner and display stands
- make sure that everyone sees the nice “thermo-help-cups” and their bags
- and of course promote the idea by web-ads
AT LEAST ... COFFEE TO GO ... IN PAPER CUPS ...
- please change the lid material
- and ... each customer should be ask, if he really want a coffee to go >> he can
help local aid-organisations and safe its own money if he choose another one !!!
all photos are only used for layout, thanx
rights by greenvilledailyphoto.com, justjared.com and starbucks
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Janne
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thirdbase idea owner
nasty coaster
.... hey community ... many many thanx
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squalidsketch
nice approach i see here some similarities to our idea (the betacup campaign) specially
about the aid-organisations we suggest in one approach speccially the soup bike for kids
or the sponsorship for kids. And we have done some good research on our idea. Not only this i see here some approaches as well which other members have submitted. Here some examples:
Coffee to stay -> 11. Mai http://www.jovoto.com/contests/drink-sustainably/ideas/5011
Bring your own cup -> 5. April http://www.jovoto.com/contests/drink-sustainably/ideas/4610
Bonus Card -> 8. April http://www.jovoto.com/contests/drink-sustainably/ideas/4660
Sorry i have to say that your approach looks like a summary from some good other approaches! An appeal to the jury!
Correct me if i am wrong!
thirdbase idea owner
my big respect for your very well researched idea and your great elaboration. There are some similarities. Of course ... i also have the idea to save money by reducing waste. I also have the idea to be kind and give this saved money away again to do something good.
The thing is that i see a big gap between our idea-approaches. My claim is to give local-aid. This would be a very effective marketing measure in order to raise the customer loyalty by creation of a local identity. Tools are on one hand the customer scope of influence in their surroundings. This causes an advancement of their local knowlege with that a raised local awareness and with that a higher store bond. On the other hand the stores also get a high level of attention in the society of social facilitys. Great and cheap viral marketing. This is the effect and the aim of my idea, and this is alonestanding in this contest.
I have to say sorry about the "counter-subidea". I wrote that to jesko a few hours after i did the upload. I didn't saw that before. This was accidental and i must say that this tool-idea is so heavily alone-standing, that you have the copyright ( uups ... i have to say it ... :) ... but my counter is better than yours ... ). Honestly, an accident.
Finally i want to say, that i don't think that it's not allowed to conclude or to use things like, an own cup, an alu-to-go-cup or a bonus-card. Those things are important but beside the root idea and just as little unique as to have an idea building up a cup based on biodegradable raw materials.
Dear squalidsketch, it's my strong conviction that my idea is independent.
I'm a little bit sorry about your remark.
best regards
thirdbase
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Typ
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thirdbase idea owner
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Qvistar
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sweetmelissa9978
thirdbase idea owner
for hoping :)
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kaptn
Kreisch - ist das .... hier!
thirdbase idea owner
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texastee contest guide
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Janne