The NextCup concept tackles the waste and sustainability problem with an improved product, combined with a new service. We argue that motivating people to use reusable cups is the way to attack the problems sooner rather than later. The cup-service combination solves the problems of currently used (or unused....) tumblers.
Shared ownership is the basis of the idea; for an extra (estimated) $3 deposit you can use the NextCup which is offered by Starbucks. After use the cup retains its value and can be exchanged for a new cup or your $3 deposit . Starbucks takes care of the cleaning. Durability and efficient washing of the cups is the way to a more sustainable and waste-free solution.
The cup is made of the durable and 100% recyclable polypropylene (PP). It is designed the way we already love it: just like a paper cup. Why change a winning team?
All product and service detailsincluding the analysis are presented in the 17 sheets above. We hope you will take 5 minutes to enjoy the idea!
The NextCup concept is presented in three chapters:
1. Concept (brown)
2. Details (red)
3. Background (blue)
Useful?
sweetmelissa9978
ok...ok...a second question ...maybe one you can can answer:
is there a way that your idea would work if this were implemented in more than one business?
My concern:
If I buy my $3 cup from SB.... but find myself near a DD or other coffee shop.... They are not going to give me back my $3 that I paid to SB.
That's where my program would be useful.
http://www.jovoto.com/contests/drink-sustainably/ideas/4793
I hope that SB sees that there is more than one solution needed to make this work!
Useful?
sweetmelissa9978
wmiddendorf idea owner
The idea may work in more than one business: SB starts and proofs that it works. DD can adopt a NextCup system with its own cups. Company identity remains important after all! A SB and DD collaborationmay be possible, but not likely if you ask me :)
My vision was to keep it as simple as possible and without any strings attached, so SB is able to take action immediately.
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wmiddendorf idea owner
@ sweetmelissa9978: I'll get back to your comment asap!
wmiddendorf idea owner
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Frieda
we'll use the next 48h to check all ratings again. The rating status of community members with strategic or manipulative rating behaviour will be put on false, hence their ratings won't count anymore. We will then re-activate the tallying of the votes and present the final result.
So please, have a little more patience and enjoy the leisure time (you at least have some ;-)
Best wishes from sunny Berlin
Frieda
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cuptokeep
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artymau
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AaronnLevine
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Deepak
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mgo
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humar