Description of idea:
CUPA is a concept that motivates coffee to go drinkers to act greener by rewarding them with convenience, saved time and less hassle.
There’s always been a great alternative to paper to go cups: Personal, stainless steel to go mugs. They’re great but few people seem to use them. With CUPA, we take this idea several steps further to a coffee experience that is simply beating the paper cup in convenience.
The CUPA cup consists of two parts: The stainless steel top is exchanged for a freshly washed one with every new coffee. This saves customers the hassle to wash the cup or reuse it dirty and disgusting. The base of the cup always stays with the customer and can be used as identification and for prepaid payment. Because the cup pays directly, the customer does not have to stand in line at the cashier but can scan his cup directly with the barista.
The concept thus addresses what we researched to be some
of the core interests of coffee to go drinkers: Time, convenience and cleanliness…
and saving the planet without restricting the coffee to go experience.
We recommend you watch the short video clip showing how Markus uses CUPA! Thanks for rating & feedback.
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Kenzler
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Qvistar
I am no business major but my observation is that businesses do not change their business model unless they create an environmental disaster like the one in the Gulf or produce unsafe products - Toyota comes to mind. That said it is not practical to think that SBUX will abandon its current business model - one that works quite well to start washing dishes but anything is possible.
OK lets play with some numbers:
SBUX has over 17000 stores worldwide - http://bit.ly/dxadmO - It needs to install and maintain commercial dishwashers in each location plus redesign stores to accommodate - not to mention hire extra staff buy soap use more water and energy to heat the water, etc.
Lets low-ball this with a measly $10000 USD per store to install a dishwasher - We are talking a whooping $170000000 USD just to get in the door. Anything is possible - Good luck!
I am giving this MAX "rate love" this because it successfully bamboozled its way into the top ten - in fact if it made it this far it should actually win.
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Prana
I agree with you, we cant assume that many people have SUCH A STRONG wish to act green!! they might like to if it is easy, but without going out of the way! lets face it, consumers are lazy... good luck to you
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dimentia
very nice concept..
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hannem3kg idea owner
@Qvistar: Thank you for the calculation and the encouraging rating. I was actually assuming that all Starbucks stores do already have a dishwasher where they wash the normal "to stay" mugs?
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bonibom
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Dora
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Robhoski
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manoli
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hannem3kg idea owner