Networked coffee mugs provide an update to the old 10th-cup-free
punch-card customer loyalty program. Our highly modular system allows
any coffee shop to use one of our mug readers, link it to their name and
physical location, and get started immediately with the program. Shops
will sell RFID-enabled stickers at a low cost to customers who provide
their own reusable coffee mug. Once the sticker is applied to a mug,
that mug can be scanned at any participating coffee shop's reader to log
refills anywhere the customer goes.
The BetaCup (we liked the
name, so we went with it!) reader - the in-store device that reads each
mug's sticker - provides haptic feedback in the form of a light thud to
let the customer know that the mug was indeed scanned. The customer will
feel the vibration through the cup. It also provides visual feedback
with low powered LED lights when a 10-cup milestone is reached, so that
baristas and servers will know when to issue a free refill. Each scan is
followed by an appropriate timeout so customers will be unable to take
advantage of the system. Optionally, businesses can use our API, or new
services that are created with our API, to create real-time displays to
show BetaCup usage at their shop.
We want to promote drinking
lots of coffee, because every refilled mug is one paper cup saved. We
also want customers to venture out and try new coffee. When a customer
visits his or her 10th unique coffee shop, a bonus refill is earned for
being adventurous.
BetaCup participants shouldn't feel the need
to participate in the program beyond simply saving cups (they're already
doing plenty!). However, for the Web 2.0, social media crowd, we have a
complete online world ready for them. Users can register their
sticker's unique ID on our website and link it to their favorite social
networks. We'll post to your wall, tweet, or check you in if you want us
to. You can share your dynamic avatar which changes based on your
coffee drinking habits. For example at your 10th unique visit you'll be
an adventurer, you'll wear beret in France, and should you drink 8 cups
of coffee a day your avatar will be jittery with bloodshot eyes.
Since
our program is really just an updated 10th-cup-free system, we want it
to feel familar yet also offer something new to coffee shops. Shops
should feel free to offer their own deals. We'd like to see chalkboards
in shop windows offering a free pastry with every 10th cup, free drink
upgrades (i.e. get a latte instead of drip), etc. No extra steps are
necessary for the barista, making it an easy implementation for coffee
shops.
This program should go viral in the virtual *and* physical
worlds. When people see their friends saving money and the world on
Facebook, they will want a BetaCup. When people walking down the street
see someone with our super cute sticker on their mug, they will want one
too.
Data and analytics can be managed on the back-end by
participating coffee shops interested in tracking ROI. A tool like
Tetherball’s Mobiquitous captures data from RFID scans made at point of
sale and provides real-time web-based reporting. FourSquare’s business
analytics tool also provides real-time data on check-ins – a BetaCup
dashboard could be developed through a partnership with FourSquare. We
want businesses to be able to track and visualize their BetaCup data and
will work with any third-party service that is closely aligned with our
mission.
no description in German
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Product Design: Help reduce waste from coffee-to-go paper cups and come up with sustainable solutions!
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Networked coffee mugs provide an update to the old 10th-cup-free punch-card customer loyalty program. Our highly modular system allows any coffee shop to use one of our mug readers, link ...
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title: A Networked Coffee Mug
credits: people with a purpose
Last update: 01-Jun-2010 06:15
credits: people with a purpose
Last update: 01-Jun-2010 06:15
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