Slow down. Even if you are in a hurry take an extra half moment and appreciate that cup of coffee. That's the way it's done on the west coast.
Cordova is a total concept that addresses the very same goals meted out by Starbucks: achieving eco-efficiency through Design, Infrastructure and Social events and constructs that encourage people to actually recycle.
Paper from wood pulp produces a high quality product but it is clear our demand for paper cups far out stretch what nature can provide. The answer is in cultivating more crops of plants that also can yield a good product and grow back quickly enough to be harvested in a fraction of the time it takes to wait for a tree to grow back.
Bamboo and bagasse cups are already out there. The problem is that despite their advantages they can't make a serious incursion into the marketplace if the option is not more widely available to consumers.
We propose a new form with the backing of the Starbucks quality brand to re-introduce bio cups like Cordova as a viable replacement for conventional cups. In doing so consumers will finally have the opportunities to interact with this new product and also to remind them that coffee is not just a quick fix: it's something to be savoured. A respect for your coffee translates into respect for where it ends up and suddenly, (with the right rewards system in place) motivation to do the right thing becomes less of a rarity.
Social change one latte at a time. Now that's refreshing.
€20,000 Overall Community Prize
to be defined Sold Idea
Product Design: Help reduce waste from coffee-to-go paper cups and come up with sustainable solutions!
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Submission Period (61 Days)
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Cordova
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Useful?
hrd2imagin
In your survey, did you ask people "where" they typically drink their coffee? You seemed to focus on people actually *in* the coffee shop, which to me, seems to be only the tip of the iceberg.
It's for this reason that I favor the reusable/travel mug ideas. Biodegradable cups are great, but they don't have the reach that a reusable cup program does, and if your cup gets thrown into a plastic bag, then your whole idea is for nothing.
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sweetmelissa9978
Are you ok? this idea is good
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soulmovement idea owner
Thanks for your comment. but I hope you had thoroughly read through our presentation before you comment on us.
Actually our user survey didn't ask anything about where you enjoy coffee~there is one~but it is asking about using paper cup or ceramic cups. Our whole user survey is really based on consumer behavior and psychology related to using paper cups.
It is your preference if you like to use travel mug~our survey shows that more than 50% has travel mug~but most of them use them once a while~that is the reason we think we should go biodegradable material. we design our system based on our research.
if our cup ends up in land-fill~again. please refer to our presentation.
-Zack
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hrd2imagin
You never asked in your survey what rewards would encourage people to use their travel mugs more. To me it seems as if you designed your research around your proposal.
Don't get me wrong, your idea is good and presented nicely, I just don't think it has the reach of some other ideas.
Useful?
soulmovement idea owner
I think the obvious point you are missing is that there is no way to prove that a travel mug idea will make anybody inclined to do anything. That's a big assumption. This is why we designed a unique looking cup that goes into a unique looking collection bin: to ensure users properly recycle and drastically eliminate mistakes.
If you look at the survey page you will notice in the top right corner of the page there is a bar chart. It's the only graphs that's not a pie chart. Read it again. We asked "what would motivat you to recycle". We received many thoughtful responses and our rewards program idea and and simple to use disposal station stemmed directly from the replies we got.
Contrary to what you stated, the fact of the matter is our proposal was designed around the research. We never come into a design problem with a solution already in mind. That isn't design. I think if we had asked what rewards programs would encourage people to use their TRAVEL MUGS it would be a sign that we already decided to go with travel mugs as a concept. We left the question ambiguous in order to get a better insight into what people want and not limiting them to answer within one set boundary that would suit us.
Thank you for commenting, I hope this clarifies things for you again.
-Ryan
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zakiwarfel jury (contest)
* Most materials other than porcelain and glass change the taste of the coffee. This may or may not prove to be an issue (currently the coating in the paper cups prevent the paper from effecting the flavor). Also, consumers may not be able to distinguish the difference.
* It's tied to an entire eco system, which is both good an bad. It's all encompassing, which is good, but requires a specific cup and system, which is bad (can't use my existing/favorite cup).
* As a research, relying on what people say they will do will get you into trouble. People are highly unreliable at predicting their own behavior in the future and what they say they will do is often not what they actually do. Only way to see if this works is a field trial. I think it's worth investigating, but I do have my doubts about viability.
All in all, well designed proposal, just wish there's a way to take the concepts you have here and put them into a system that isn't tied to a specific proprietary cup.
Useful?
soulmovement idea owner
I'll get right down to business and address your concerns.
1.
As far as changing the flavor of the coffee. The fact is there are other entries who are much higher in ranking that make much bigger leaps of faith with materials and assumptions on human behavior. We got in touch with companies that make products in the same way as we presented and they confirm that there is no leeched flavor problem. Again bamboo is non porous and produces a closed cell wall structure which acts as its own waterproofing.
2.
Our design focuses on the idea of a disposable cup not just because of the survey. We actually went out into the field and observed that indeed people don't recycle if it isn't extremely obvious and simple to do so. The feeling of doing the green thing just doesn't seem to be enough for most people and they want to feel more of a reward by actually seeing the consequences of their actions. We accounted for that with the way our self serve cart interacts with the user as well as the rewards program.
t's not that we are against the idea of using a travel mug. I use one myself and, actually, that would be the best way to go in an ideal world. Unfortunately most people would rather have the convenient disposable and not want to have to think too long about how to properly dispose of it. That's why we designed the Self-serve station to solve that issue.
Of course, since we suggested a rewards card it should go without saying that consumers would be similarly rewarded for bringing their own mugs. Currently Starbucks already offers a discount for that so why would we change a good thing?
3.
The unique / proprietary look of the cup is meant as a better way of distinguishing a Starbucks cup from a competitors cup without having to rely on using inks that are another stumbling block in the recycling process. We believe that Starbucks' greatest strength is its iconic branding and therefore the cups it serves product in deserves a distinct form that is unmistakable for other coffee houses.
The system we designed is not tied to our cups only nor is it non-flexible. We merely put forth the idea of making trucks double as pick up and drop off for new and used cups. This would halve the gasoline expenditures since no truck would ever be travelling empty The process of shredding and pulping is not unlike the paper making process. It's just molded rather than sheeted and cut.
Thanks for taking notice of our concept. We welcome more judges to chime in anytime!
-Ryan
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bonibom
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Anemyr
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soulmovement idea owner