58 billion paper coffee cups are thrown away, unrecycled, each year. Our solution aims to disrupt the current system in the least possible way by focussing on recycling existing cups instead of redesigning the cup. The Loyalty Loop does does this by creating a new loyalty and recycling business opportunity. The solution aims to incentivize all participants in the cup’s life cycle.
LOOP
1. Existing coffee shop chains and individual shops sign up as a Loyalty Loop (LL) partner. The green impact that the system promises is the obvious motivating factor. Not being a partner would prevent Loyalty Loop members from using their services.
2. Once a LL member places an order, he swipes his LL card to link the purchase to his account.
3. All cups pertaining to the specific order are then scanned with an RFID scanner. The printed static RFID tags on the cups are then linked to the specific user’s account.
4. Low cost specifically marked bins are dispersed all over dense populated areas as well as in an around participating shops. The bins have keyed openings to prevent contamination of other disposable items.
5. Bins are emptied regularly and taken to a dedicated cup recycling plant. The cups are offloaded on large conveyer belts that pass through a RFID scanning area. All cups passing through this area are scanned and LL members are awarded with points. These points can be redeemed in various ways at participating shops.
6. The recycled material is used to produce disposable items that are re-used at participating shops.
BENEFITS
Members
Loyalty Points
Responsible Consuming
Contributing to a better environment
Participating Coffee Shops
Responsible Commerce
Contributing to a better environment
Using recycled materials
Useful?
gracetombe
I've rated! its a good idea though ;)
Please check mine out.
http://www.jovoto.com/contests/drink-sustainably/ideas/5359
Useful?
JascharVossoug
Thus, convincing the government to push the project would be a factor for sure.
A good deal of the budget could be recovered by selling the containers' surface as a space for related (or unrelated) advertisements*.
How about mounting the containers on the back of regular public trash cans? That way they could be emptied by the local garbage collection for minimized fees..
Good luck!
*That could in fact be a profitable long-term business in itself ;-)
Useful?
trstrl idea owner
gracetombe, the system is not fool proof as you rightly point out, but reducing the amount of cups not recycled by half (29 Billion) would make a significant difference.
Thanks
Useful?
Berkana
Your idea would only work if the cups were entirely made of a recyclable material.
The other problem with this idea is that the company adopting this now has to keep track of millions of customer's cup usage. This is a pretty big data handling operation, with a lot of IT overhead. Is this going to be cost effective?
Useful?
trstrl idea owner
I think issues in dealing with data when millions of customers have adopted this systems can be overcome. Think of the impact when so many customers do join.
Useful?
sakthikannan
Usually the time period for the coffee cup varies from a few min to 2-3 hours. So special bins can be distributed in 2 hours zone to enable wide area coverage.
I like your concept.
We can try bar code reader in bins rather than RFID in cup. Bar code would be cost effective,i guess.
Whats your view?
Useful?
trstrl idea owner
The basic idea revolves more around the business opportunity and takes a holistic view of the cup's life cycle.
Useful?
knikkie
Useful?
bliksem
I love the idea because it has a system-wide approach. Sure it can be improved but this is a great start. The fact that it combines well with cup-specific ideas is awesome.
Useful?
trstrl idea owner