¡GET HIP ~ REUSE!

There is no question that Reusing is more efficient and more sustainable than recycling.

The drinking cup is without a doubt one of human kind’s oldest tools-perhaps the oldest tool. It is logical that the ideal vessel for any possible use has long since been designed and used so we probably don’t need to invent the ideal drinking cup, we merely need to rediscover and perhaps repurpose it.

It’s been noted that the problem up till now with reusable cups has been one of marketing. People, when on the go, more often than not prefer throw away cups. More than marketing, the problem is one of functionality. When people are mobile, cups take up too much space to carry around, they don’t fit in a pocket or handbag, when full they use up one of our two hands and spill easily. Cups are just not the answer.

Clearly this is not a new problem and there is a vessel that has been around for a long time that fits in a pocket, handbag, and can hang on a strap or a belt. They are already being made up to 18 ounce capacity. So, at this point, it does come to a matter of marketing. How to motivate people to do the right thing and save enormous amounts of energy by reusing their coffee drinking vessels. To get with the program. Perhaps it’s destiny, but in this case we have a vessel whose very name resonates with understanding and cognizance. The Hip Flask.

Modified for hot drinks with a liner, a flexible seal so the entire top or bottom can be removed for cleaning, and a wider throat or perhaps a concave top with a sliding opening; the Hip Flask solves the ergonomic problems for a portable drinking vessel. It’s functional and it’s, well... , hip!