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Drink Sustainably

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Product Design: Help reduce waste from coffee-to-go paper cups and come up with sustainable solutions!

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Betacup Fashion

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  • Janne
    0
    Useful?
    over 1 year ago

    Janne

    This is a bag that really looks fashionable. Cool idea. But it will be quite expensive if made from leather, don´t you think? But with a good advertising campaign - perhaps showing VIPs using them- they could become a must-have... ;o)
  • Berkana
    0
    Useful?
    over 1 year ago

    Berkana

    It seems to me that fashion and customization of reusable cups has been around for a while, and hasn't really caught on with the masses in a way that impacts the use of disposable cups. Are you effectively calling for a publicity campaign or some sort of other campaign to increase the adoption of these fashionable cups and accessories? If you are, do you have any specific ideas for such a campaign?

    I love the holder design though. That would make it much more convenient and fashionable to carry around the cups, and would probably increase the practice of re-use among frequent customers.
  • talkdesign
    owner
    0
    Useful?
    over 1 year ago

    talkdesign idea owner

    my thoughts exactly... it's about creating a trend. If companies like starbucks can tie up with let's say, uniqlo and create assortments of deliciously colored thermos and hip accessories, maybe it'll sell like Anya Hindmarch's canvas tote did. Imagine fashionistas and celebrities proudly carrying around their thermos as a statement?... Trend leads to demand, which leads to more R&D and variations... with support of more fashion houses, the idea has potential. I agree, leather might be too expensive for the initial campaign run... some kind of synthetic yet luxurious feeling fabric?...
  • wwwbangkok
    0
    Useful?
    over 1 year ago

    wwwbangkok

    very nice concept, great job!
  • msiboni
    0
    Useful?
    over 1 year ago

    msiboni

    I'm a little skeptical about how to make a bag serving this purpose also look trendy; however, i think the general idea here would be really effective.

    You would likely need to get celebrities on board with this idea to really make it work. Just one page in Us Weekly showing a couple of fashion icons carrying them around could be enough to make it mainstream.
  • Sukar
    0
    Useful?
    over 1 year ago

    Sukar

    This is a really cute and original idea!
  • kunst234
    0
    Useful?
    over 1 year ago

    kunst234

    sieht zwar nett aus, aber es ist doch unrealistisch seinen Becher immer dabei zu haben
  • KDragonBlend
    0
    Useful?
    over 1 year ago

    KDragonBlend

    Cute idea! I love the bags - I would totally wear one!
  • Aprillia
    0
    Useful?
    over 1 year ago

    Aprillia

    :) cool idea..
  • Dora
    jovoto
    0
    Useful?
    over 1 year ago

    Dora

    Hey, what a sweet idea! I especially like the notebook bag with a holder on it, as it is something lot of people (of the target audience) need to carry with, every day. I think that could work better than the single thermos holder. Nice thinking!