I also think it’s necessary, that MOM plays a more important role on the package design. So I tried to create a brand with a smiling mom as an icon in the middle. The Idea was to keep it quite simple, but in this way unique, eye-catching and easy to remember. It can be seen as a sign of quality, because mom knows best what’s good for you. In combination with the checked pattern the package reminds of the so called “Good old times” in a quite contemporary way.
I wasn’t sure if a box or a bag is the better solution, so I do it for both.
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Heureka idea owner
thx for your feedback. The idea behind the Cereal Capsule and the Muesli Bar is to avoid unnecessary packaging waste. You buy one time one of the capsules (maybe in the color you like best), then you take it with you in the supermarket and can refill it again and again on Mom's Muesli Bar, It's self-service & sale by weight. For forgetful people there's also the possibility to fill the cereals in paperbags.
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