Frieda
(Frieda)
Online Campaign: Find refreshing communicative ideas for an online campaign to promote the new CASIO Exilim Highspeed camera EX-FH100
€5,000 Overall Community Prize
€1,5001st place
€7502nd place
€5003rd place
€2504th- 12th place
€1,000 Sold Idea
Closed
Start date
12-Feb-2010, 06:40
UTC-0800
12-Feb-2010, 06:40
UTC-0800
Submission deadline
17-Mar-2010, 03:59
UTC-0700
17-Mar-2010, 03:59
UTC-0700
Announced
Submission Period (33 Days)
Briefing
Find refreshing communicative ideas for an online campaign to promote the new CASIO Exilim Highspeed camera EX-FH100
Background Info
CASIO is one of the internationally leading manufacturers of electronic consumer goods. Since CASIO´s foundation in 1957 and in accordance with its motto 'Creativity and Commitment' , the company has dedicated itself to create products which stand out through cutting-edge technology and innovative design.
CASIO was first to launch a compact Highspeed Camera (EX-F1), for consumers, in 2007. Back then it was the fastest digital camera in the world, with up to 60 high resolution shots per second, as well as highspeed-filming with up to 1.000 fps, which can be played back in ultra-slowmotion. With this, movements too fast to be seen by the human eye, can be captured.
Since the launching of highspeed photgraphy in 2007 the technology has advanced continuously. The EX-FH100, which is the focus of this contest, represents the third generation of the first highspeed camera and is the current flagship of the Exilim Highspeed series.
Presumably available in retail in April, the camera sports the following fetaures:
- Highspeed Back-Illuminated CMOS-Sensor with 10,1 Megapixel
- Highspeed-Multi-Shot and Highspeed-Filming
- 10times optical zoom with mechanical image stabilzer and 24mm wide-angle lens
- HD-Video recording and Mini HDMI interface
The market launch of the the Exilim EX-FH100 is going to be flanked by a suitable online campaign (Banner, Landingpage, Facebook-Fanpage).
Task Definition
For online promotion of the digital camera Exilim EX-FH100, CASIO turns to you in search of refreshing new campaign ideas.
Main element of the campaign are banner ads with a corresponding landing page. Your submissions should include visuals of the banner(s) and landing page.
The key creative idea at the core of your campaign should meet the following requirements:
- Possiblities arising out of Highspeed-Photography and the resulting extra benefit should become obvious
- The Exilim EX-FH100 and its technical innovations should be well presented
Make sure to point out the key USPs:
- The EX-FH100 manages to capture the perfect moment, even under difficult conditions. (The perfect photo)
- The EX-FH100 offers extrordinary image quality, thanks to a Back-Illuminated CMOS-Sensor and Highspeed functions such as Highspeed-Lighting.
If your campaign carries all that and only not encourages 'clicks', but also impresses, inspires, informs and fascinates - in short, wenn the potential customer is so thrilled by your Exilim-world that he or she'd much rather never leave it again (with the exception of going to the retailer) you've hit the bull's eye.
Target Group
- Ambitious hobby photographers
- Young, stylish, innovative Trendsetters
- Target audience with „Highspeed“ affinity, such as in sports, and especially fast sports, making the Highspeed-functionality a true added benefit.
Tonality
- modern
- refreshing
- trendy
- high-end
- stylish
- innovative
Mandatory Requirements
All visuals should be in line with the existing Exilim-world and brand stratgey:
- Layout and colors according to the current Exilim site (www.exilim.de)
- Light, high-end and stylish design
- Light color scheme, no dominant dark colors
- Adaption of the current Exilim design elements
- Keeping it simple and clean -> focus on essentials
- Use of strong images
More informations
On the facebook fan page and on the blog exilim.life you'll find many photo- and video samples illustrating the possibilities of a Highspeed Camera impressively:
For an overview of the EX-FH100 please visit the product site:
Find a press release to EX-FH100 here:
You'll find a special about the new Back-Illuminated CMOS-Sensor of the EX-FH100 here:
Some product shots of the EX-FH100 here:
A special about the Highspeed functions in general:
There's a photo contest currently running on the theme of „ The Perfect Moment":
Download Material
Click on the following links and download logos, cooperate communication material or any additional information related to the contest
Useful?
squalidsketch
Useful?
kaptn
gibt es eine Beschränkung hinsichtlich der Dateigrößen (KB) für die Banner?
Useful?
mavin
ich weiß nicht wie wichtig das ist, aber nur zur Info, auf :
http://de.exilim.eu/de/exilimhighspeed/exfh100/
steht:
"Serienbildaufnahme mit bis zu 40 Fotos pro Sekunde" nicht 60 Fotos pro Sekunde wie im Briefing... ;-D
Useful?
frauwinkler
anbei die Antworten auf die oben genannten Fragen:
Damit wir die Banner in möglichst vielen Netzwerken sowie Europaweit einsetzen können, sollten sie nicht mehr als 40KB haben.
Die EX-FH100 aus dem Briefing macht maximal 40 Fotos pro Sekunde. Die EX-F1, unsere erste Highspeed Kamera macht 60 Fotos pro Sekunde.
Wenn es um die Kategorie Highspeedkameras von CASIO geht schreiben wir also "Serienbildaufnahmen mit bis zu 60 Fotos pro Sekunde". In diesem Fall bei der EX-FH100 sind es 40 Fotos pro Sekunde.
Useful?
AnnaNuthaThang
Pedigree Dogs ad shot 1000 FPS using the Phantom camera
http://www.youtube.com/watch?v=mUCRZzhbHH0
Useful?
elbkopf
Useful?
AnnaNuthaThang
Useful?
clari
Useful?
Frieda
Useful?
mgo
ich hatte gestern das gleiche. ich musste ein paar nochmal bewerten, weil das system mein voting irgendwie nicht registiert hatte. merkwürdig.