The basic idea: The camera's speed is shown best in competition.
In any sports contest about speed, the camera would easily beat the eye. Be it running, speed skating or cycle racing. This way, the campaign even makes the link to the camera's use in sports photography.
The races work as animated banner, but also as still picture with the "finish photo". This simple but effective sports metaphor even allows for extension of the campaign on other media.
Unfortunately, there's probably not enough time left for better visualisation. But the core of the idea should hopefully come through anyway.
Die Idee: Die Geschwindigkeit der Kamera wird am besten "im Wettbewerb" inszeniert.
Im sportlichen Wettstreit zeigt sich, dass die Kamera das Auge jederzeit locker abhängt. Und zwar in jeder Sportart, bei der es um Geschwindigkeit geht. Laufen, Eisschnelllaufen, Radrennen. Somit stellt die Kampagne nebenbei auch eine Verbindung zu den Einsatzmöglichkeiten der Kamera in der Sportfotografie her.
Die Wettrennen funktionieren als animiertes Banner, aber auch als Standbild mit dem jeweiligen "Zielfoto". Mit der einfachen, aber prägnanten Sportmetapher wäre auch leicht eine Ausweitung der Kampagne auf andere Medien denkbar.
Leider reicht die Zeit wohl nicht mehr für eine bessere Visualisierung, aber der Kern der Idee sollte hoffentlich auch so schon klar werden.
€5,000 Overall Community Prize
€1,000 Sold Idea
€1,000 Sold Idea
Online Campaign: Find refreshing communicative ideas for an online campaign to promote the new CASIO Exilim Highspeed camera EX-FH100
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Announced
Submission Period (33 Days)
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Faster than the Eye
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The basic idea: The camera's speed is shown best in competition.
In any sports contest about speed, the camera would easily beat the eye. Be it running, speed skating or ...
In any sports contest about speed, the camera would easily beat the eye. Be it running, speed skating or ...
1/4
title: Runner Banner Still with Finish Line
Last update: 25-Mar-2010 18:00
Last update: 25-Mar-2010 18:00
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