Idee 2 ist supergut. erinnert mich ein wenig an die klavierstufen in der stockholmer u-bahn und das hat ja klasse funktioniert. die geschichte mit dem kran mag ich in der umsetzung zu bezweifeln da die windlast dadurch auf den kran glaube ich recht heftig sein würde. ich würde mich auch auf idee 2 konzentrieren.

Great idea. One of my favorites of the competition. Good work.

Windlast.... das kann man bestimmt mit winddurchlässiger Folie (netzartig...) lösen. > Supertolle Idee, die von weitem sichtbar ist und das Konzept trägt...

Hello together,

i don´t know if my suggestion is at all realistic because i dont know what happens after the contest closes. But if there is a discussion with the client afterwards and if everybody, jovoto and the concept-designers, would agree in order to make the ideas come true,

i would suggest a collaboration of three of the first 5 - 6 proposals.

Since this would lead to a integral product and communication strategy.

For example: If you take Patrick & Patricks idea, together with JeskoStoetzers, you can find a way for a ecologic product-line, that comunicates the green engagement of the Bahn itself.
Maybe you can add some collaboration with myclimate.org and create an online community buzz (facebook and co.) by launching a bonus program where actually the green ticket will not be more expensive, but maybe even cheaper than a usual ticket (this is also nearly the same than your concept Jesko, i am just searching for an online solution here -> briefing ;).
For example, everyone who informs (invites) others about (to) the ecology program gets a bonus, or the Bahn does not only generate the energy of this persons travel by renewable sources,
but also pays the myclimate.org fee for your travel with the green ticket.
And/or you have a bonus-code that will be printed on the signal-flyers of JaLe´s green signal. Which could also effectively be used as marks of the green seats in the trains, which would base on Patrick & Patricks idea. Through the ambient media concept of JaLe and/or dahu´s Greenbreak, you will achieve the a kind of more integral approach that supports the engagement of the Bahn in general and the new green product line.

I hope you get my idea. I just think that there are some really great approaches in the first five six concepts, and it would be most efficient to combine them, since it would allow a communication strategy based on a subject matter and a product.

I have put this comment into all you guys ideas, since it concerns you all...

Nice work

Congrats Jale. This was so close next time its you (-: And I really would like to see the signal somewhere and the reactions of the people.... Go DB go DB (-:

Congratulation