LA VIE EN ROSE

Claim:

imagine you can (not) ...

Audience:

Children

The project consists of a sensitization campaigns on the children’s rights. 

The project “LA VIE EN ROSE” also includes a informative kit to distribute in schools with the attempt to speak directly to the children. 

This game-kit consists in fact in a series of images that illustrate some of the rights of the children who the ONU convention has written. 

The intention of this teaching kit provides an opportunity to introduce educational elements into the learning environment through the most important element for children, the most comprehensive understanding for this young audience: the game.

LA VIE EN ROSE shows the children, through the game, which are their own rights, and at the same time, explains to the less fortunate children, as the world should be (beautiful) if their rights were respected. 

For a less fortunate child, game, education, the fundamental rights are denied and in the majority of the times they do not have even any conscience of that, and regarding the fortunate children some times they do not have idea of what other children are forced to support.

The kit consists of a series of illustration and a pair of rose-colored glasses.

The illustrations and text change when you wear these rose-colored glasses. So they can really imagine something different from their reality. 

How?

The purpose is to see the life through rose-colored glasses. Or, even better to show all children, which are their own rights and, as a child, how beautiful is the world (when the children’s rights are respected), and how unfair (when the children’s rights are not respected).

1^st.Step - IMAGINE YOU CAN NOT PLAY

To make aware children, their rights are respected, that another children haven’t the same possibilities. 

They see no more the life through rose-colored glasses and are conscious of the reality of other children.

The children, who their rights aren’t respected, see their reality.

2^nd. Step - put on the rose-colored glasses.

The image changes and the word “NOT” disappears. 

The children can see the life through rose-colored glasses. 

3^rd.  Step - IMAGINE YOU CAN PLAY

The children, who their rights are respected, see their reality, but they realize now that it’s not the same for all children.

The children, who their rights are not respected, see the life how it must be. Unfortunately for them is an illusion, a dream, an expectation, or something unknown.

But now they are aware of their rights: THEY HAVE TO PLAY.