A Pixel against Aids

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Graphic Design: The logo of the dotHIV initiative consists of many pixels - give one of them a special design!

Special rewards for selected ideas see briefing Sold Idea

If funding is successful, EUR 3000 prize money will be distributed to top 10 community winners Special Prize

Closed

Start date
13-Oct-2011, 15:59
UTC+0200

Submission deadline
06-Nov-2011, 16:59
UTC+0200

Rating deadline
11-Nov-2011, 18:59
UTC+0200

Announced

Submission Period (24 Days)

Rating Only (5 Days)

Project Guide
- jovoto
  
  Nadine Freischlad
  (texastee)
Latest ideas in this Project

Briefing

The logo of the dotHIV initiative consists of many pixels - give one of them a special design!

Background Info

dotHIV is a new and unique approach to fight HIV and AIDS and has the potential to revolutionize global fundraising.

In short: dotHIV will apply for the Top-Level-Domain .hiv (like .com or .co.za) and thus establish the "red ribbon" of the Internet. The initiative aims at achieving widespread public attention and getting internet users actively involved with the topic – both from an advocacy as well as a fundraising perspective.

Having a strong public relations background (the wellknown German based creative media agency "kempertrautmann" is the first longterm supporter), as well as the right technical partners identified, dotHIV is currently building its global partner network. dotHIV, with its strong community approach, believes that the power of many can beat HIV and Aids in our lifetime.

The goal:

Applying for a Top-Level-Domain is expensive, but its power for social change makes it worth it. Currently, dotHIV is in the process of collecting funds on the crowdfunding platform indiegogo.

If successful, this money will enable everyone around the globe to register websites with the domain-ending .hiv in a couple of months. Already in the first year of domains sales, dotHIV will be able to give ten times the TLD-application-costs to HIV-projects.

Supporters of the initiative on indiegogo will receive some token of appreciation for their donations, and this is where jovoto comes into play.

You as designers can contribute an original artwork, which will be printed and sent to the donors as a gift.

Task Definition

The initiative’s logo consists of 78 pixels - a big one, the dot, and 77 smaller ones (see attachment).

Our goal with this contest is to create a number of illustrations/images which can be used to replace each of the individual pixels of the logo. The logo will then be made up of 78 individual artpieces - this ‘enhanced’ version of the logo will be used on specific occasions, like events, when it can be shown or printed in a large format.

Your illustrations/images will also be used as a gift for donors who contribute to the funding process on indiegogo, and a the best logos will be presented on the dothiv homepage in rotation.

Of course, your artwork must fit into a square, and there’s also one more specific task. Your artwork should be able to “connect” with the ones surrounding it, having an element in the middle of each side (top, left, right and bottom) which serves as a visual connection to the artwork next to it. Huh, what?? (please check the example attached)

Your artwork does not need to address the HIV/AIDS problematic directly. In fact, we want you to focus on the ideas of “standing together”, “solidarity”, “friendship” and related values.

Special Prize and reward Structure

If the first step of funding on indigogo is a success, there will be a EUR 3000,- Prize Money distributed to the Top 10 Community Winners (1x800, 1x600, 1x400, 3x200, 4x150)
Best ideas will be selected to be presented by dotHIV at special occasions and on their websites
The overall community winner gets a full page feature in the design magazine Feld100

Target Group

Those who donate to the dotHIV cause, anyone coming in touch with the initiative on their website or at events

Tonality

open, friendly, informed
no stigma or fear
fair, respectful, positive

Mandatory Requirements

Your artwork must fit into a square. Please consider that it should be able to be printed in a large format 100cm by 100cm in a nice quality - so plan your artwork accordingly. Also look at the "connecting element" template and think about how you can create visual connections to the artwork next to you in a creative way!

Download Material

Click on the following links and download logos, cooperate communication material or any additional information related to the project

Comments

Show all 48 comments

0
Useful?

7 months ago
szach

I was wondering if may be an image of the hiv logo with the position of the artwork on a pixel can be made by all contestants. That way all contestants can try and link their idea to others depending upon pixel position. The other option would be a hiv logo with the pixels numbered ( sample to be provided by jovoto) and the contestants can indicate their preferred pixel number. Through discussion, contestants can adjust their position and artwork. Right now all are working independently without having a common framework from which to create a harmonious large hiv picture/logo. An interactive drag and drop hiv pixel logo will also allow contestants to see if their idea is blending with other artwork or not. I can see some really beautiful artwork among the ideas and would love to see more..
Read 4 Replies
- 7 months ago
  svpribyl
  
  This is overly complicated. The images will have continuity if the entries comply with the briefing, as intended by the creator(s) of this particular contest.
- 7 months ago
  szach
  
  Thanks for your comment svpribyl.. I should have explained more clearly .I meant in a simple adjacent to each other way. Lets say for example only ,suyani's word art is put next to mariagroenlund's twosomes afterimage, I asked myself ,at what point the continuity ( 8 points link) that the brief desires would be located and how would they resolve it. I was hoping that nice designs wouldn't have to be drastically redesigned to have some connection to all other designs. May be those entries can be positioned next to some other designs to which they are similar and can find joint points. That was my intention in suggesting the above method.From the entries currently online ,only those entries with a cross or cross like shape have a common link. But cross has religious connotations and sensitivity to all faiths is also important. ( Red cross is Red crescent in Arab countries) If the joint point is not a cross like shape , what method is there for the contestants to link to each other? Would it be frame of a certain color or some other shape that is common to all? To arrive at that common shape/frame all participants would have to have discussion. Your design is among my favourites and you have successfully used the brief's eight points in your idea.All the best to you.
- guide
  
  7 months ago
  texastee project guide
  
  Hey szach, thanks for your suggestion! I think I understand what you mean. An interactive one will probably not be realizable at this point. I have updated the list of materials with an example of how those submissions, which are on brief regarding the 'connective element' might look joind together, in this case the letter 'h' of the logo.
  
  I hope this helps to serve as reference. Since the .hiv team want to be flexible in assigning the logo their positions, I don't think numbering them in advance is an option.
- 7 months ago
  szach
  
  Thanks Nadine for explaining and you understood my intention correctly.
Add Reply
jovoto
0
Useful?

7 months ago
texastee project guide

Dear all,

We have updated the list of materials with an example of how those submissions, which are on brief regarding the 'connective element' might look like when oined together, in this case the letter 'h' of the logo.

@svpribyl and @szach, thanks for your kind suggestions. As this is an Open Zone contest withe no guaranteed prize money, we don't want to make it too complicated. Participating in an Open Zone should be fun and rewarding.

As Jesko says, it is actually more relevant that the individual art pieces each can stand for themselves, and are well crafted and original. The emerging "pattern" of the art pieces connecting to each other is an add on.

Since this is an Open Zone contest, I don't wish to disqualify anyone or any idea for not being on brief, I think that would be counter productive. Please read the briefing though, and really take into consideration what the .hiv initiative needs most and asks for in this briefing.

Judge the entries according to the brief. Animations do not make sense, including a simple connective element is easily done.

I hope you enjoy this contest despite the misunderstandings.
- 7 months ago
  svpribyl
  
  Where is this new example? I don't see it in the list of download materials.
  Thanks!
- 7 months ago
  szach
  
  Thanks Nadine, the example is exactly what I had in mind..
Add Reply
jovoto
0
Useful?

7 months ago
texastee project guide

Also, consider this: you do not need to necessarily produce a new unique artwork for this cause. search your archive of sketches and (digital) paintings, perhaps there is something that fits the theme and can be adapted to meet the forma criteria? Just a thought!
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0
Useful?

7 months ago
RogiRoger

hey texastee aka contest guide :) , i really don't want any trouble with you, but im very interessted in this aidscontest and i'm really wondering about your behaviour to the artwork of some authors. this is the only work you are doing any critics because of the missing of "friendship"..nevermind i see a lot of friendship influences in this works, its pretty strange there are some less posts u are writing anything against it. there are a lot of other works without any connection to friendship and i cant find your critics at all. im looking up to you and i believe youre doing some hate against this work. tell me i'm wrong :) best regards...
- guide
  
  7 months ago
  texastee project guide
  
  Hey Rogi, sorry I missed your comment here. Always feel free to write me a private message too, in case you have questions!
  
  As a contest guide, I try to but I cannot comment on each submission, it is simply a matter of time and then of chance which ideas I have a closer look at. But I am always honest with my critique. If I critique one submission for not being on brief, I wish to also imply that other submissions which are missing that part of the brief should take that as a feedback.
  
  I've also given positive feedback, and always try to leave some constructive thoughts! But it is also my job to point out when there's a part of the briefing not being interpreted right!
  
  To which idea in specific are you referring to?
- guide
  
  7 months ago
  texastee project guide
  
  One more thing that comes to mind: I especially try to comment on the high ranked ideas, because they tend to be the ones most looked at. So this is where I try to set an example through my commenting.
  
  Still, I am human and can therefore not be 100 objective. My opinion is only one of many, and my opinion can only serve as guidance. After all, I cannot rate ideas, so it is you the community who decides in the end.
  
  Of course, we do check ratings to make sure everyone plays by the rules when it comes to fair rating behaviour.
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0
Useful?

7 months ago
szach

Can the image be a photograph or an edited photograph?
- guide
  
  7 months ago
  texastee project guide
  
  yes, sure. But you should be able to provide it in a large enough resolution to be printed!
- 7 months ago
  szach
  
  Thanks Nadine
Add Reply
jovoto
1
Useful?

7 months ago
texastee project guide

Hi everyone! Only a two more days to place your ratings. Check out submissions and rate, stay fair, rate the idea while keeping in mind the brief. Good luck!
Add Reply
jovoto
1
Useful?

7 months ago
texastee project guide

Also, don't forget to take a look at the latecomer submissions, some jewels in there that shouldn't be missed :)
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2
Useful?

6 months ago
mutazalsidawi

cool , and ???
- 6 months ago
  Ruven
  
  Hehe thats what i want to know too ;-) What´s going on now?
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0
Useful?

6 months ago
stylez

Can't see any winning-ideas in the profiles... update?
Read 4 Replies
- 6 months ago
  H2O
  
  That's the problem with these contests, jovoto can't show the ideas as winner ideas, because there is no price money in the open zone contests. Don't ask me why they are incapable, but that's the answer i got, once i asked why they don`t show the ideas as winner ideas in the profil. And i guess they didn't change that because they are busy doing new fancy stuff on the platform, before solving old problems!
- 6 months ago
  stylez
  
  so viel fähige Leute und so was bekommt man nicht hin ?!?!!?
- 6 months ago
  H2O
  
  Man bekommt es ja nicht mal hin auf Kommentare zu antworten.
- 6 months ago
  stylez
  
  jo das ist sehr schade
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0
Useful?

2 months ago
jungblut

they wanted to put a couple of ideas on a poster. never have seen this poster. where we can see it?
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