• Connects to global network of businesses – GXS has a global presence in 20 countries throughout the Americas, Europe and Asia.  This is a critical capability for GXS customers many of whom have multinational supply chains in which goods are manufactured in China then shipped to the EU or US for sale to an end consumer or business.
• Large selection of cloud applications to help run a business.
• Lowers Costs — By taking on the expense of managing B2B infrastructure.
• Keeps Projects on Schedule
• Improves Customer Service — Connecting companies with their customers makes a business more responsive than competitors. 
• Focuses Core Business Objectives — Keeps companies focused on what they do best rather that dealing with the complexities of B2B e-commerce infrastructure.

Come up with a disruptive communications idea for the GXS Trading Grid that will change the perception of the GXS brand from “outdated and uncool” to innovative. This means communicating a message in more innovative way. This is about translating complex business notions into clear “aha, I get it” moments for people. Build awareness and make the GXS Trading Grid cool. The GXS business is complicated and hard to explain, they want a communications idea that simplifies their offering in a surprising way. 

The tech sector is filled with boring lukewarm advertising. GXS wants ideas which make people stop and take notice. They break through the proverbial clutter by attracting attention. Leave a lasting impression, or cause the audience to stop and think. Ideas can be expressed in any media - video, social, guerrilla, mobile, experiential, online, offline, traditional, non-traditional. You have free range, as long as ideas build on GXS equity, their history or core competencies (e.g. communicate the “cloud” differently). An example of this is what Geico Insurance has done with their Gecko Campaign (see example below) - in this case, exaggerated humor paired their brand message (“15 minutes save you more”).

Successful ideas will serve as a foundation for ongoing communications.

1. The ideal prospect for GXS is a manufacturing company that produces food/beverage, apparel/footwear, auto parts, computers, telecom equipment, pharmaceuticals or medical/surgical supplies. The best customers are those with $1 billion or greater in annual sales, a publicly traded stock and a recent history of merger & acquisition activity.
2. The decision maker is typically an IT Director or a Chief Information Officer.  The IT Director is typically responsible for a broader set of technology than just B2B e-commerce. What is important to them? improving the efficiency of their supply chains, improving customer satisfaction, and driving growth.
3. Journalists/Analysts in the tech sector (e.g. Information Week, CIO Magazine, Gartner, Forrester). 

• Their web site
• Recommendations from industry analysts in the technology sector

• Fun
• Edgy
• Surprising
• Not boring
• Inspirational
• Memorable
• Simple
• Revealing
• Educational 

Successful concepts will include: 

• The GXS Trading Grid (must reference, show or mention)
• GXS name and logo 
• An execution/campaign that is relevant and conspicuous
• The GXS website 

Click on the following links and download logos, cooperate communication material or any additional information related to the project

• GXS LOGO