The term “cloud” is used as a metaphor for the Internet, based on a cloud illustration that is used to explain computer network diagrams and structure.

 It’s a most powerful way for brands of any size, whether a small business or large corporation, to begin using the cloud to establish their brand’s presence. Not only is this a new platform for online brands, but it’s a paradigm for mortar businesses – retail, health, food, services all will have a brand “in the cloud”.