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Restaurant Transformer

Ever considered dining in a hotel restaurant boring and monotonous?

 

Marriott International challenges you to design a multi personality restaurant. A restaurant so dramatically transformable that someone who dines for breakfast might not even realize they’re in the same place for dinner.


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$15,000

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Design a transformable and versatile restaurant concept!
Total Prize Value: $15,000
 
 

Latest ideas in this Project

Liberating the Plan
Space Tonality

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Background Info

Marriott International wants designers to re-imagine what a hotel restaurant concept could look like. They want to break through traditional approaches and introduce a highly dynamic design that can physically transform within a single restaurant space. This means going beyond the typical transition cues that are commonly used like uniforms, light dimming, and table settings, but rather coming up with concepts that either transform the whole space or create distinctive areas that house micro concepts or distinct zones within the bigger space.

 

Their target’s perspective is also that the restaurant experience should feel like an event and not just a simple meal transaction. A restaurant recommendation is a strong reflection of their personal taste and image, so stepping into a restaurant that offers not only amazing food, but an equally amazing atmosphere and experience, is of critical importance.

 

 

Prize Money

The total prize money for this challenge is $15,000 and will be broken down in the following way:

 

Community Prize: $7,500

  • 1st: $3,500
  • 2nd:$1,500
  • 3rd: $1000
  • 4th-6th: $500

Jury Prize: $7,500

  • Winner: $4,000
  • 1st Runner Up: $2,500
  • 2nd Runner Up: $ 1,000

 

 

Concepts can be submitted until October 4, 12PM EST

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