The main concept is, that the lobby is divided in several zones, which should animate hotel guests and visitors to connect, to meet new people, to share the same experiences, to feel at "home"….through different events (like small unplugged concerts, readings and poetry slams, cooking courses and wine tastings, guided N.Y. tours, exhibitions and so on) guest will do much more inside of the hotel besides sleep and eat. Furthermore people from outside  also get animated to visit the hotel and spend an evening there.  The own network and database enables visitors to get connected and meet easily during their stay (after the registration at the meeting point).  Guests and locals or other tourists will meet & mix & spend time and everybody becomes part of the village inside of a hotel. Its additionally important to give a come-home-feeling to the hotel-guest by  handwritten welcome cards in the rooms and special attention to preferences, guests noticed in their online accounts, like  flowers, colors, drinks etc.