The PENNY Plot.

Tell a surprising story to fit in with the “First to PENNY” claim

Show winners

What is it about?

Via radio and TV channels, PENNY tells humorous, likeable stories, which are resolved by their claim ”First to PENNY”. Now it’s your task to invent new stories that continue the “First to PENNY” campaign.

Who is PENNY?

Penny is one of Germany’s biggest foot retailers. Beyond a wide range of groceries, PENNY offers new textiles, household articles, electronics as well as affordable service features every week.

The specials

The jury, comprising four professionals from the film business, will follow the contest and assist you with their expert knowledge.