Cassandra Cappello
(Cassandra_Cappello)
Communication Strategy: Create a simple & compelling message around Why Collaboration matters most for business success.
$18,000 Total Prize Value
$4,5001st place
$3,5002nd place
$2,5003rd place
$1,5004th place
$7505th- 6th place
$5007th- 9th place
$30010th- 14th place
$25015th- 20th place
$2,000 Sold Idea
Closed
Start date
10-Nov-2011, 12:59
UTC-0400
10-Nov-2011, 12:59
UTC-0400
Submission deadline
15-Dec-2011, 12:59
UTC-0400
15-Dec-2011, 12:59
UTC-0400
Announced
Submission Period (35 Days)
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Project Guide
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Project Jury
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Senior Marketing Manager, Collaboration Solutions from San Jose, United States
Chris is responsible for developing messaging and positioning across...
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Partner Manager, Worldwide Service Provider from United States
Lou works in Cisco’s Partner Marketing organization and works with Service...
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Cisco Marketing Manager, Worldwide Service Provider from United States
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Latest ideas in this Project
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Briefing
Create a simple & compelling message around Why Collaboration matters most for business success.
Background Info
We are at the very beginning of a big shift (or Big Switch, according to Nicholas Carr). While many businesses continue to depend on personal computers in the office, we’re using them in a very different way than before. Instead of relying on data and software that reside inside our computers, we increasingly tap into data and software streaming through the public Internet. PCs now draw most of their power and usefulness not from what’s inside them but from the network they’re hooked up to: the computers and people connected to that network. This has had a huge impact on how people and businesses work together.
Cisco is one of the world’s largest technology corporations. They design and sell networking, voice, and communications technology and services - - the architecture keeping businesses running. Historically Cisco installed their services and technology on-location in offices. But as businesses grow more mobile and disperse there is a growing need for virtual or cloud-based services. The new workspace is all about Collaboration.
What is Collaboration? Collaboration brings people together to work towards achieving a common goal. When we say Collaboration we’re talking about the technologies that connect people like:
- Voice & video - Communicate with customers and colleagues face-to-face through real-time high definition audio and/or video
- Social Tools - Create & share business content through social media
- Mobility - Freedom to access information and work regardless of location
- Sharing Applications - Create, edit and share content in real-time with others
This is about creating a new model for working. Cisco wants to start the conversation about how these Collaboration tools make sense for business. This is the starting point: tell me why this age of collaboration will transform my business.
Why Collaboration? Collaboration has three distinct value propositions:
- Improve decision making - Leading companies are the ones that can respond the fastest and make informed decisions. Collaboration enables employees to locate relevant experts and information quickly, interact productively with their extended teams, and make better decisions.
- Mobilize workspaces - Connectivity needs to be dynamic and simple while safely integrated across organizations, continents, and devices. Collaboration enables people to work together naturally anywhere, using any device, and with any kind of content.
- Better customer experience - Being able to work with customers in purposeful ways makes for happy customers. Collaboration enables flexible ways to connect with customers through efficient yet personalized, relevant communications.
Task Definition
Create concepts showing that business collaboration is worth investing in. Cisco wants concepts which clarify the benefit for their customers: simply, elegantly, relevantly. Businesses will see how Collaboration improves their customer interactions and their business results.
Submitted concepts need to deliver the following:
- A visualization of the reason why a business should invest in collaboration. Feel free to explore options where more than one benefit is included in a mock-up. Also do not feel limited to the above. No media is off-limits.
- A headline clarifying the benefit (i.e. the reason why) plus 2-3 lines of supporting copy.
Keep concepts simple, to the point and relevant. Successful submissions will serve as future campaign themes - developed into templates which will include email/direct mail, web banners, video assets, and telesales scripts.
Above all, it’s important that concepts focus on the business benefits of Collaboration. The clients want this to be brand agnostic - which means do NOT include Cisco branding. No logos. No brand colors.
Target Group
The target audience for this campaign are those people who are a bridge between the business and technical aspects of IT. They understand the technical requirement to implement and operate an IT solution; and they have a vision for the bigger picture, the fundamental understanding of how their business works. The majority of these people are IT executive decision makers who work across a range of responsibilities (e.g. IT Director, IT Administrator, or Finance Operations Manager).
Tonality
- Compelling
- Clear
- Simple
- Technically relevant
- Target-focused
Mandatory Requirements
- All ideas must be brand neutral. Think of the product benefits from the target perspective.
- Be visual. The visual component should be memorable.
- Explain in 2-3 sentences how the concept answers the Why Collaboration?
Here is some other reference materials:
Useful?
thinking_bulb
Cassandra_Cappello project guide
Typically there would be a jury prize for contests with jury members. In this case we are lucky and have experts from Cisco getting involved with the contest. There is no jury prize for this contest in particular but there is community prize awards for the top 20 ranked community members after the rating process is finished and closed. There is also the award for which ever idea(s) that Cisco would like to license for their use.
Welcome to the community! We are excited to have you aboard! : )
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jorkuff
Cassandra_Cappello project guide
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suyani
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creativespace
Hope i am not sounding wrong. Best of Luck to All!!!
KleinerIdeenautomat
but i also ask my self, at which point the client is watching the entries?
is he realy watching all, so why is he not the one who decide the prizes, and fake acoounts are useless.
Or is he watching only the top 10? (a choice from a community, beginners and architects, fake accounts and good mates)
Or watching a choice from an expert?
( but who is an expert for the special tasks of Cisco?
To be honest, here are some very very good solutions, but no one see it, they are just lost and forgotten. But how stupid and useless is this contest to give prizes for some solution which is always the same idea and even wrong. But the best solution is forgoten in the ranking down in the cellar?
Even for the client it must a pain, i think here in the Jovoto contest, is a lot potential which is just skipped and forgotten ( i don't my persons, i mean the contest - potential which is also good for the client )
creativespace
So with due respect to all the members i would like to see the deserving designs getting the community prize which lives upto the brief client has provided.
Cheers!!!!
KleinerIdeenautomat
creativespace
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G_Sasha
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Lutscher
http://www.f1online.de/de/bild-details/5288349.html
Janne
gstuard
gstuard
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flegido
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Jvanboxtel
2 ideas have been taken out of this contest. We can not reward ideas that are stockphotos that aren't credited. In case you use stockphotos you should always credit so it's clear for the rest of the community in which way you worked with the photo to make it unique enough to call it "your idea".
Cheers,
Your jovoto team.
froschkonigin
Peregrino96
When going to get a resolution?
All the best
ellkent_knows
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manueldr
Useful?
gstuard
gstuard